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SEO Executive

2 weeks ago

Thane, India Kazian School of Management Full time

**Job Title**: SEO Executive - Off-Page and On-Page SEO (EdTech Company)

**Location**: Mira Road, Mumbai

**Salary Range**: 30,000 To 45,000

We are a leading EdTech firm seeking a talented and experienced SEO Executive who specialises in both Off Page and on-page SEO techniques. As an SEO Executive, you will play a crucial role in optimising our website and driving organic traffic to our educational platform through effective off-page and on-page optimization strategies.

**Responsibilities**:
1. Conduct comprehensive keyword research to identify relevant and high-traffic keywords related to the education industry.

2. Implement on-page optimization techniques to improve website visibility, including meta tag optimization, heading tag optimization, and URL structure optimization.

3. Collaborate with content creators to ensure the development of keyword-rich, informative, and engaging educational content.

4. Conduct regular website audits to identify and fix any technical issues that may impact SEO performance.

5. Develop and execute off-page SEO strategies specific to the education industry, including link building, guest blogging, and social media marketing.

6. Monitor and analyse website performance using SEO tools such as Google Analytics and Google Search Console, and generate reports on key SEO metrics.

7. Stay up-to-date with the latest SEO trends, algorithms, and best practices, and proactively implement necessary changes to improve our SEO efforts.

8. Conduct competitor analysis to identify opportunities for improvement, benchmark against industry standards, and develop strategies to outrank competitors.

9. Collaborate with the team to optimise landing pages, improve conversion rates, and enhance the overall user experience.

**Requirements**:
1. Proven experience as an SEO Executive or similar role, preferably in the EdTech industry.

2. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

3. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar platforms.

4. Strong understanding of on-page optimization best practices, including meta tags, heading tags, and URL structure.

5. Experience in executing successful off-page SEO strategies, including link building and social media marketing.

6. Analytical mindset with the ability to analyse data, interpret SEO performance metrics, and make data-driven recommendations.

7. Excellent written and verbal communication skills, with the ability to collaborate effectively with content creators, developers, and marketing teams.

8. Attention to detail, strong organisational skills, and the ability to multitask in a fast-paced environment.

9. Proactive and results-oriented mindset, with a passion for staying updated on industry trends and emerging SEO techniques.

**Salary**: ₹30,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Thane, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (required)
- PPC Campaign Management: 1 year (required)
- total work: 1 year (required)

**Speak with the employer**
+91 9324442127