Brand Marketing Associate

2 weeks ago

Okhla Delhi Delhi, India P-TAL Full time

**Position Overview**:
We’re looking for a passionate and sharp-minded individual to lead the creative direction of P-TAL in international markets. This role is perfect for someone who lives and breathes content, understands the nuances of global audiences, and loves telling meaningful stories. As a Creative Strategist, you’ll be the bridge between content, community, and commerce. You’ll be owning our creative strategy for international expansion.

**Responsibilities**:

- Build and manage a content calendar for global markets, with a focus on Instagram and TikTok
- Conceptualize and execute creative campaigns that resonate with global audiences while staying true to P-TAL’s premium aesthetic
- Identify and collaborate with influencers and creators whose style aligns with the brand to drive awareness and engagement
- Develop and maintain a pipeline of UGC creators for both social media and Amazon
- Analyze creative performance across platforms to identify what resonates with our audience and refine strategy based on data and insights
- Work with the performance marketing team to optimize creatives for paid ads, A/B test formats, etc.
- Regularly analyze competitors to identify content gaps and opportunities for P-TAL Requirements
- 1-2 years of experience in social media marketing
- Strong understanding of Instagram, influencer marketing
- Ability to translate creative ideas into high-performing content
- A keen eye for aesthetics and design that aligns with premium, global audiences
- Excellent written and verbal communication skills
- Ability to manage multiple projects and timelines with ownership
- Comfortable working with designers, ad teams, and creators
- Passion for storytelling, branding, and building community through content

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹25,000.00 - ₹50,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Fixed shift

Work Location: In person

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