Social Media Executive

**About Company**

IMS People is an Offshore Recruitment Services company. We help staffing firms globally with our extensive range of tailored services. From recruitment & administrative services to accounting support, property preservation services, and bespoke one-off creative solutions, we empower our clients to gain a commercial advantage in their marketplaces. We partner with over 150 different staffing brands across the UK, Europe, Australia, North America, New Zealand, the Middle East, and Africa. Our support helps them to efficiently increase their fill rates, strengthen customer loyalty, lower internal costs, and enhance profitability. Our dedication to excellence is shared by our team of over 1,200 employees, who operate 24/7 to deliver exceptional service for your business. We explore new ideas and generate long-term solutions for our clients. As a part of our commitment to deliver at the highest quality, we closely adhere to, and constantly monitor, changes in regulatory control to ensure our services meet the latest legal requirements worldwide. IMS People is a GDPR-compliant and ISO 9001:2015, ISMS ISO/IEC 27001:2013, and Cyber Essentials certified organization. We are a part of the highly regarded Empresaria Group plc UK which operates in more than 19 countries with over 100 offices and is listed on the London stock exchange.

**Please find above attached detailed job description for your reference.**
- **Company Name**: IMS Group **(Interactive Manpower Solutions Pvt. Ltd.)**:

- **Job Title -** Executive - Social Media Marketing
- **Division -** IMS Nhance
- **Job Location -** Ahmedabad (Work from Office)
- **Shift Timings -** 12 PM - 9 PM (Monday to Friday)
- **Content Creation**:
**Copywriting**:Crafting compelling and engaging copy for social media posts, ensuring it aligns with the brand's voice and tone.

**Design**: Create graphic designs using design tools like Canva to create visually appealing and shareable content, including images, infographics, and videos.
- **Strategy Development**:
**Content Strategy**: Planning and developing a content calendar that aligns with the overall marketing and business goals.

**Campaign Planning**:Creating and executing social media campaigns to increase brand awareness, engagement, and conversions.

**Audience Engagement**: Monitoring trends, responding to comments, and engaging with the audience to build a community around the brand.
- **Scheduling and Publishing**:
**Scheduling Tools**: Utilizing social media scheduling tools to plan and automate the posting of content across different platforms.

**Timing Optimization**:Identifying optimal posting times based on the target audience's behavior and platform algorithms.
- **Analytics and Reporting**:
**Performance Monitoring**: Tracking key performance indicators (KPIs) such as likes, shares, comments, click-through rates, and conversions.

**Data Analysis**: Analyzing social media metrics to gain insights into the effectiveness of campaigns and making data-driven decisions.

**Reporting**: Creating regular reports to showcase social media performance and suggesting improvements.
- **Community Management**:
**Customer Service**:Addressing customer inquiries, feedback, and complaints on social media platforms.

**Building Relationships**: Cultivating and nurturing relationships with followers, influencers, and other relevant communities.
- **Stay Updated on Trends**:
**Platform Updates**: Keeping up-to-date with changes in algorithms, features, and trends on major social media platforms.

**Industry Trends**: Staying informed about industry trends and incorporating relevant content into the social media strategy.
- **Ad Campaigns**:
**Paid Advertising**: Creating and managing paid social media advertising campaigns to boost reach and achieve specific objectives.

**Budget Management**: Monitoring ad spend and optimizing campaigns for maximum return on investment.
- **Collaboration**:
**Cross-Functional Collaboration**:Working closely with other teams, such as marketing, sales, and customer support, to align social media efforts with broader business objectives.

**Influencer Collaboration**: Identifying and collaborating with influencers to amplify the brand's reach.
- **Continuous Learning**:
**Professional Development**: Staying current with industry best practices, attending webinars, workshops, and seeking opportunities for professional growth.

**Skill Sets Required**:

- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of social media marketing concepts and best practices
- Basic knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills

**Job Types**: Full-time, Permanent

**Salary**: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time

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