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Digital Marketing Associate

2 weeks ago

Bengaluru Karnataka, India People10 Technologies Inc. Full time

**Digital Marketing Specialist/Associate**

**Experience**: 3-4 years of digital marketing experience in a B2B IT services or SaaS environment.

**Job Location**: Bangalore, India (Hybrid)

**Job Overview**:
**Key Responsibilities**:

- **Inbound Marketing & Lead Generation**:

- Plan and execute inbound campaigns targeting CXOs, IT leaders, and engineering stakeholders.
- Build bottom-of-funnel content that aligns with decision makers, including blogs, case studies, and landing pages.
- Set up and manage lead capture flows (gated content, CTAs, forms) across key digital touchpoints.
- **Campaign & Channel Ownership**:

- Collaborate with sales to support sales enablement assets (collateral, brochures, case studies).
- Support webinars for targeted promotion and generate high-quality MQLs.

**- **Analytics & Optimization:*
- Use tools like Google Analytics, Google Search Console, and Zoho CRM (or equivalent) to track campaign success.
- Regularly monitor and optimize campaigns for conversion rate, bounce rate, and funnel drop-offs.
- Prepare monthly reports with actionable insights to improve performance.

**Requirements**:

- Experience: 3-4 years of digital marketing experience in a B2B IT services or SaaS environment.
- **Lead Gen Fluency**:Understanding of inbound marketing, SEO, conversion funnels, and content strategy.
- **Content & Copy**: Solid writing skills for long

and social copy.
- **Vendor & Agency Collaboration**: Ability to coordinate with external agencies, freelancers, and marketing

vendors to manage deliverables, campaigns, or outsourced content.
- **Tools Know-How**:Working experience with GA4, Google Search Console, SEO tools (Ahrefs/SEMrush),
- **Mindset**:Self-starter, structured thinker, and growth-driven. Ability to manage multiple campaigns

simultaneously and deliver on timelines.
- **Bonus**:Experience working closely with sales or account teams to align GTM messaging—familiarity with ICPs

like CTOs, CIOs, or enterprise tech buyers

**Why Join People10?**

At People10, we don’t just build software, but we also build careers. You will be: Be part of a growing, design-led digital transformation firm solving real tech problems.
- Collaborate with smart, driven teammates across geographies.
- Enjoy autonomy, creative freedom, and the opportunity to make a visible impact.
- Learn, upskill, and lead — we believe in growing people alongside platforms.

We would love to meet you if you are ready to take initiative and make your mark in a high-impact marketing role.

**About People10**:
People10 is a new-age 'Agile and Lean Product Engineering’ firm that empowers businesses to be fast-and

fail-proof through state-of-the-art IT solutions. We craft custom solutions in web, mobile, cloud and data analytics using rapid agile and lean engineering methods and productivity frameworks.
- Great Place to Work® Certified - 2024-2025.
- Great Place to Work® Certified - 2023-2024.
- Great Place to Work® Certified - 2022-2023.
- Rated Best Software Development Agency in New York City - Expertise (2021)
- Rated Top Software Development Company - Clutch, New York (2020)
- Rated Top Software Development Company - Clutch, New York (2019)
- 60+ clients and 350+ projects
- 250+ employees, and expanding quickly
- A work environment that inspires people to collaborate and do great work on cutting edge technologies

**Job Types**: Full-time, Contractual / Temporary
Contract length: 3 months

Pay: ₹500,000.00 - ₹800,000.00 per year

Schedule:

- Monday to Friday
- Morning shift

Ability to commute/relocate:

- Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Have you worked in an IT service or product company?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person