Team Member

**Designation**:Executive

**Updated**:May 11, 2025

**Location**:Maharashtra, India

**Organization**:Pulp and Fibre
- Brand Communication Development & Implementation - Navyasa
- Identify key touch points for customers to drive brand communication. Work closely with media & digital content teams to ensure a holistic 360 degree plan
- Formulate ATL/BTL activities that appeals to the target audience, retaining constant brand message across all media mix with necessary guidance from DH & FH, B&C to build awareness and affinity for Navyasa portfolio.
- Create Brand Annual Calendar for Navyasa and ensure adherence to the same
- Analyse and review the sustainability, feasibility and workability of the plan. Seek necessary approvals for execution of the plan
- Create brand driven content (ATL & BTL) working closely with internal teams and external agencies. Content includes but not limited to videos, key visuals, concepts, write up, pitch decks, adcepts and any related brand literature
- Execute Media planning (ATL & BTL) activities to ensure optimum presence for brand Liva with the help of key liaisons that include agencies for media planning, PR, digital presence & OOH executions
- Identify and execute premier fashion events like LFW to create aspirational fashion imagery and evaluate the same against the present targets with regards to buzz creation, consumer engagement and trade dissemination.
- Ensure execution of brand health survey periodically for assessing the brand health parameters. Ensure incorporation of the survey findings in modifying the campaigns accordingly
- Media Planning & Implementation - Full 360° media strategy across ATL
- Maintaining media relations with key media publications
Ensuring brand’s visibility in media through relevant stories and advertisements.
- BTL Brand Activations
- Strategy, Budgeting & Planning
- Stay current on market trends and competitor activities
- Devise Branding & communication strategy, action plan and budget with inputs from Head B&C for delivering the brand proposition finalized.
- Collate budget data for brand spends and maintain a record of the same
- Handle spends against budgets data with close monitoring for the function and present to Head - B&C regularly
- Ensure budget reconciliation is done every month
Consumer insights: insight mining from Primary & secondary markets. Track & drive brand health scores
- Strategic partnerships - Brand ambassadors, designer / premium event partnerships
- Brand Custodian - Maintain brand imagery & aspiration across B2C (ATL & Digital)
- Product Development, Improvement & Protection- Propose appropriate branding strategy for new product developed
- Co-ordinate with agencies to create appropriate brand positioning statement for new product
- Follow up and co-ordinate for registration of copyrights of taglines / designs / graphics, audio-visuals, sound recordings, and other critical content used in BTL & ATL advertisement
- Vendor & Contracts Management- Appoint right agencies for research activities, BTL & ATL activities, PR related activities etc.
- Define performance parameters for appointed agencies and assess their performance and take decisions on their continuity
- ** Mandatory Skills**:

- Manage all contracts with agencies and approve all bills for the services provided
- Communication Development (Concept creation, advertising brief writing, creative evaluation)
- Media Planning (TV, OOH, Print, Digital Media buying & execution, media mix / ROI modelling)
- Consumer Intelligence: insight mining from Primary markets

**Qualifications**:
Bachelor in General Studies

**Minimum Experience Level**:
4-7 Years

**Report to**:
Vice President