Digital Marketing Assistant

1 week ago

Ambattur Chennai Tamil Nadu, India TD Engineering and consulting private limited Full time

Hi Professionals,
Hope You Are Doing Well
We are seeking a proactive and results-driven Digital Marketing Executive with 1 to 2 years of experience to join our dynamic marketing team.

**Digital Marketing Assistant**

**Department: Marketing Reports To: Digital Marketing Manager**

**Experience Level: 1.5 Years or 2.5 Years Only**

**Location: Moggapair, Chennai
- 5 Days Office( Sunday to Thursday) and Week Off of Friday & Saturday**

We are seeking a proactive and results-driven Digital Marketing Executive with 1 to 2 years of experience to join our dynamic marketing team

**Key Responsibilities**
- **Campaign Execution & Management**:

- Assist in the planning, setup, and day-to-day management of digital marketing campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads.
- Implement and monitor SEO strategies, including keyword research, on-page optimization, and technical SEO basics.
- Manage and schedule social media content across relevant platforms, fostering community engagement and brand presence.
- **Content & Creative Collaboration**:

- Collaborate with content creators and designers to develop engaging digital marketing assets (e.g., ad copy, social media visuals, blog post promotion).
- Ensure all digital content aligns with brand guidelines and campaign objectives.
- **Performance Monitoring & Reporting**:

- Regularly monitor campaign performance using analytics tools (e.g., Google Analytics 4, platform-specific dashboards).
- Prepare detailed performance reports, highlighting key metrics, trends, and actionable insights for optimization.
- Track and analyze website traffic, conversion rates, click-through rates (CTR), and cost-per-lead (CPL).
- **Market Research & Trends**:

- Stay up to date with the latest digital marketing trends, platform updates, and competitor activities.
- Contribute insights from market research to inform future campaign strategies.
- **Collaboration**:

- Work closely with the Digital Marketing Manager, sales team, and other internal stakeholders to ensure integrated marketing efforts and alignment with business goals.
- **Technical Skills**:

- Proven experience with Google Ads and Meta Ads Manager.
- Proficiency in Google Analytics (GA4 preferred).
- Experience with social media management tools.
- Basic understanding of SEO principles and keyword research tools.
- Strong proficiency in Microsoft Excel for data analysis and reporting.

**Preferred Qualifications**
- Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms.
- Experience in a specific industry relevant to our business (e.g., IT Solutions, Construction, B2B).
- Basic knowledge of HTML/CSS or content management systems (CMS).

Pay: Up to ₹25,249.44 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

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