Social Media Content Writer

2 weeks ago

Thaltej Ahmedabad Gujarat, India MediaNV Full time

**Position**: Social Media Content Writer

Location : Ahmedabad (Work From Office)

**Job Type**: Full-time

**Job Overview**:
**Key Responsibilities**:
**Content Creation**:

- Write, edit, and publish content (captions, posts, articles, etc.) for various social media platforms.
- Develop creative ideas and campaigns to engage followers and grow audience base.
- Craft content that is on-brand and tailored to the audience for each platform.

**Social Media Management**:

- Work with the social media manager to plan and schedule posts.
- Monitor and respond to audience interactions (comments, messages) in a timely manner.

**Content Strategy**:

- Collaborate with the marketing and design teams to create content calendars.
- Stay updated on social media trends, best practices, and platform updates to incorporate into content strategy.
- Analyze engagement metrics and adjust content accordingly.

**Brand Voice & Consistency**:

- Ensure all content maintains a consistent voice that aligns with the brand identity.
- Adapt tone and messaging for different social media channels while preserving the brand's core values.

**SEO & Hashtag Optimization**:

- Conduct keyword and hashtag research to optimize posts for visibility and engagement.
- Incorporate SEO principles into writing for better content discoverability.

**Multimedia Integration**:

- Collaborate with graphic designers, videographers, and other team members to create visually appealing posts.
- Integrate multimedia elements (images, videos, infographics) into social media posts.

**Skills and Qualifications**:
**Proven Experience**:

- 1-3+ years of experience in social media content writing or a related field.
- Strong portfolio of published social media content.

**Excellent Writing Skills**:

- Exceptional command of the English language (spelling, grammar, style).
- Ability to write concise, engaging, and creative copy for various platforms.

**Social Media Expertise**:

- In-depth knowledge of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Experience with social media management tools (e.g., Hootsuite, Buffer, etc.).

**Creativity and Attention to Detail**:

- Ability to generate fresh, original content ideas.
- Keen eye for detail in writing, grammar, and formatting.

**Analytical Skills**:

- Ability to analyze engagement data and make informed decisions.
- Understanding of social media metrics and reporting.

**Team Collaboration**:

- Excellent communication skills and ability to collaborate with other team members.
- Ability to work independently and meet deadlines.

**Preferred Qualifications**:

- Experience with SEO principles.
- Basic knowledge of digital marketing and online trends.

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

**Experience**:

- Social media marketing: 1 year (required)
- total work: 1 year (required)

License/Certification:

- Digital marketing (preferred)

Work Location: In person

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