Sales Executive

1 week ago


India Coats Group plc Full time

**Date**:14 Jun 2025

**Location**: IN

**Company**:Coats

**Em**ployee Job Title**: Sales Executive

**Location**: Delhi /Kanpur /Kolkata

**Experience**:2-5 years

**Job Purpose**

**Principal Accountabilities**:
Customer Acquisition & Retention- Identify and develop new business opportunities across North and East Region.- Manage and grow existing customer relationships, ensuring repeat business and account expansion.

Sales Target and Collection Target Achievement- Achieve monthly, quarterly, and annual sales targets/collection targets for flame-retardant fabrics and technical threads, Trims and accessories.

Product Positioning & Technical Selling- Understand technical specifications (e.g., GSM, composition, HRC rating, arc ratings, compliance to EN ISO, NFPA, ASTM).- Position products effectively based on customer requirements (e.g., molten metal splash, electric arc, chemical splash, etc.).

Customer Needs Analysis- Conduct in-depth discussions with end users and garment makers to understand safety, comfort, certification, and performance needs.- Translate those needs into tailored product solutions.

Market Intelligence- Track competitor activity, pricing, and new developments.- Provide feedback to product and marketing teams for development of new offerings or customization.

Technical Support & Trials- Coordinate sample development, product trials, and customer feedback loops.Sales Reporting & CRM- Maintain accurate records of customer visits, discussions, and sales forecasts using CRM tools or reporting formats.

Collaboration- Work closely with production, QA, marketing, and logistics to ensure seamless order fulfillment and customer satisfaction.


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