SEO & Performance Marketing Expert

1 week ago

Mumbai Maharashtra, India TDL Manufacturing Pvt Ltd Full time

**Position**: SEO & Performance Marketing Expert
**Experience**: 3-4 years
**Location**: Work From Home

**About the Role**

**Key Responsibilities**
- Develop and implement **SEO strategies** to improve Fleurveda’s organic search ranking, traffic, and conversions.
- Conduct **keyword research, competitor analysis, and content optimization** aligned with beauty & wellness search trends.
- Optimize on-page, off-page, and technical SEO for the website and e-commerce platforms.
- Plan, execute, and optimize **performance marketing campaigns (Google Ads, Meta Ads, influencer-driven paid conversions, remarketing, etc.)**.
- Leverage **AI tools** for SEO audits, campaign optimization, and predictive analytics.
- Monitor and analyze website performance, CTRs, CAC, ROAS, and overall digital marketing ROI.
- Collaborate with content, design, and PR teams to ensure campaigns align with brand storytelling.
- Stay updated with **beauty marketing trends, AI-driven SEO, and paid media innovations**.

**Skills & Qualifications**
- 3-4 years of experience in **SEO + Performance Marketing**, ideally in the **beauty, wellness, or lifestyle industry**.
- Strong understanding of **Google algorithms, keyword strategy, and SEO tools (SEMRush, Ahrefs, ScreamingFrog, etc.)**.
- Proven track record in **Google Ads, Meta Ads, PPC campaigns, and retargeting strategies**.
- Proficiency in **Google Analytics, GA4, Tag Manager, and conversion tracking**.
- Experience with **AI tools** for content, analytics, and ad automation.
- Strong analytical skills with the ability to turn data into actionable insights.
- Passion for **digital storytelling in the beauty space**.

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹35,000.00 per month

Work Location: Remote

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