Marcom & Employer Branding

6 days ago

Guindy Chennai Tamil Nadu, India Prodapt Full time

**Overview**:
We are looking for a dynamic Marketing Communications & Employer Branding Manager who will champion communication initiatives that inspire, engage, and connect Prodaptians while driving the company’s employer brand externally. This role combines creativity, strategy, and execution to bring our values, culture, and vision to life—internally and externally.

**Responsibilities**:
Develop and execute the internal communications strategy to support organizational goals, ensuring clarity, consistency, and alignment across all channels.
Create communications for leadership messages, announcements, and townhalls that reflect Prodapt’s culture and tone of voice.
**Content Creation**:
Collaborate with cross-functional teams to source, curate, and share relevant, engaging stories that align with Prodapt’s winning values (Depth, Speed, Persistence, Futuristic).
**Event Communications**:
Plan and promote employee-facing events such as townhalls, leadership connect sessions, engagement campaigns, and culture-building initiatives.
Develop communication plans, pre-event teasers, and post-event recaps that drive participation and visibility.
**Employee Engagement**:
Develop innovative campaigns and engagement programs that build community, strengthen Prodapt culture and brand awarness and create excitement around company initiatives.
Measure impact and participation of engagement campaigns to refine future initiatives.
**Leadership Communication Support**:
Partner with senior leaders to develop their communication narratives for various initiatives, fostering a culture of transparency and openness.
Script and coordinate leadership videos, townhall sessions, and employee forums.
Employer Branding
**EVP Articulation & Execution**:
Champion and amplify Prodapt’s Employer Value Proposition (EVP) through creative, high-impact employer branding campaigns.
Collaborate with Talent Acquisition, HR, and Marketing teams to position Prodapt as an employer of choice among internal and external audiences.
**Content & Campaign Development**:
Develop engaging content for social media, employer review sites (Glassdoor, LinkedIn), careers website, and external platforms to showcase Prodapt’s culture, achievements, and growth opportunities.
Leverage video storytelling, employee spotlights, reels, blogs, and podcasts to highlight success stories and workplace culture.
**Campus & Digital Branding**:
Partner with Talent Acquisition teams to build engaging campaigns for college hiring, internships, and global recruitment initiatives.
**Measurement & Analytics**:
Track the effectiveness of internal communication campaigns and employer branding efforts, using engagement metrics and tools like LinkedIn Analytics, employee pulse surveys, and intranet insights.
Provide actionable insights and recommendations to improve communication and branding strategies.
**Collaboration with Creative Teams**:
Work closely with design, video, and content teams to ensure high-quality visual and written assets.

**Requirements**:
Excellent Written and Spoken Communication skills
Degree in Mass Communication preferable

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