L3 - Pr, Media & Events (Cmu)

6 days ago

Akurdi Pune Maharashtra, India Bajaj Auto Full time

**Experience**: 3 - 8 Years **Location**: AkurdiMaharashtra **Nature of Job**: Business Support **Job role**: Others **Job Title**: **Mgr/Asst Mgr - PR, Media, and Events **Level**: **L3** **Function**: **Marketing (Central Marketing Unit) **Department (Sub-function)** **NA** - ** JOB PURPOSE** - This role is directly responsible for the key marketing sub-functions of PR and events, as well as the outdoor media channel. - **INTERACTION WITH STAKEHOLDERS** **Internal** **External** **Direct** **CMU>Brand Management** **Industry Experts, Vendors** **Indirect** - ** JOB REQUIREMENTS** Educational Qualifications**Essential***: Management || Business Management** **Preferred Institution**: Any Premier Insitute - **Desired Qualification**: Graduate||Any stream/branch, communications preferred **Work Exp** **Min: 5** **Max:10** **Industry Specification** **Auto Components, Automobile, Consumer Durables, Consumer Goods, E-Commerce, FMCG** **Addnl Requirements** **Experience in managing agencies mandatory **Age** **Min: 25** **Max: 32** **Need for travel** **Occasional** - **KEY COMPETENCIES** **Technical/Functional** - Strong understanding of earned media (PR, social, online reputation management etc) - High sensitivity towards costs and understanding of marketing ROI - Experience in managing agencies with high negotiation, indirect team management skills - Strong understanding of creating impact through OOH media and events - Conceptual and practical understanding of Marketing/Brand Management **Behavioural** **High bias for action** - Ability to get the best results within tight timelines and budgets High focus on customer **5. KEY RESPONSIBILITIES - PR: Complete ownership of the entire brand and corporate PR agenda; managing PR agency and national/regional media to deliver coverage of product launches, company initiatives, press conferences, corporate and financial events, etc. - Events: Responsible for executing all on-ground events and activation; tasks include the selection of vendors, translating brand/business brief into event plan; managing the end-to-end delivery of the events - OOH media: Responsible for all OOH campaigns across locations and brands; working with vendors and regional teams to select sites, conclude negotiation of rates, ensure impactful deployment of creatives and flawless execution - Other miscellaneous tasks: - Annual reports, diaries, and other corporate collaterals - Financial controls via management of budget heads, tracking & closure of purchase orders etc.

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