Digital Marketing Executive
2 days ago
**Job Accountabilities**:
- Proactively work with SEO and Social Media Marketing team
- Create Facebook Ad campaigns, LinkedIn Campaigns, Google Ad campaigns and optimise for results
- Generate leads using various platforms
- Optimize campaigns to drive high performance results.
- Propose and Implement A/B tests
- Launch remarketing ads
- Generate analytics report and insights ensuring proper tracking, attribution, and consistency across campaigns
- Develop creative and engaging social media strategies
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics, Facebook insights etc.
- Recommend improvements to increase performance
- Perform keyword research and competitor analysis
- Implement on page and off page activities
**Eligibility**:
- A bachelor's degree in any specialisation
- A minimum of two years experience in digital marketing, particularly social media campaign management, is required.
- Competency with using Word, Excel, and PowerPoint to produce reports
- Experience in education industry is an added advantage.
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