Content Writer

4 days ago

India Pixon Full time

Padadhari, Rajkot
- Qualification
- Bachelor in English, Journalism, Marketing, Communications, or related field
- Experience
- 2+ Years
- Position Overview
- Key Responsibilities:
**Content Creation**:

- Create content around solar technologies, sustainability, renewable energy trends, and company innovations.

**SEO & Digital Marketing Support**:

- Optimize content using SEO best practices to improve organic traffic.
- Collaborate with the digital marketing team to align content with keywords and campaign goals.

**Marketing Collateral**:

- Assist in creating compelling marketing material such as product datasheets, presentations, FAQs, and internal communications.
- Write scripts for product videos, social media reels, and client presentations.

**Social Media & Branding**:

- Draft engaging social media posts and captions across platforms like LinkedIn, Twitter, Instagram, and YouTube.
- Help maintain brand tone, consistency, and messaging across all content.

**Industry Research**:

- Stay updated with solar industry trends, regulatory updates, and competitors to produce relevant and timely content.
- Conduct interviews with internal teams (engineering, sales, R&D) for insights.

**Editing & Proofreading**:

- Proofread and edit content for grammar, clarity, and accuracy before publication.
- Ensure all content aligns with brand voice and marketing strategy.
- Key Skills & Qualifications:

- Bachelor’s degree in English, Journalism, Marketing, Communications, or related field
- 2+ years of experience in content writing, preferably in the solar/renewable energy or manufacturing sector
- Excellent command of English - both written and verbal
- Understanding of SEO, keyword research, and content marketing principles
- Familiarity with digital tools such as WordPress, Google Analytics, SEMrush, Mailchimp, or similar
- Strong attention to detail, creativity, and ability to simplify technical concepts
- Ability to work independently and meet deadlines in a fast-paced environment
- Preferred (Not Mandatory):

- Experience in solar energy, clean tech, or B2B industrial marketing
- Basic knowledge of graphic design tools like Canva, Photoshop, or Illustrator
- Understanding of technical terminologies related to solar modules, photovoltaic systems, and manufacturing processes

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