Digital Marketing Expert

1 day ago

Dadar Mumbai Maharashtra, India Arena Animation Dadar Full time

**Job Title**: Digital Marketing Expert

**Location**: Arena Animation Dadar, Mumbai

**Job Type**: Full-Time | On-site
**Experience**: 1-3 years
**Industry**: Education / Animation & Creative Media Training

**About the Role**:
Arena Animation Dadar is seeking a results-driven **Digital Marketing Expert** to lead and execute online marketing strategies to boost brand presence, generate leads, and engage with a young, creative audience. This role is ideal for someone who understands youth culture, digital trends, and the education-to-career journey in media and animation fields.

**Key Responsibilities**:

- Plan and execute digital marketing campaigns across platforms (Google Ads, Meta Ads, Instagram, etc.)
- Manage performance marketing for lead generation (Search, Display, YouTube Ads)
- Optimize website and landing pages for SEO and conversions
- Strategically manage Arena Dadar's social media presence (Instagram, Facebook, YouTube)
- Coordinate with the design team for creatives and video assets
- Track campaign performance using Google Analytics, Meta Business Suite, and CRM tools
- Monitor and optimize ad budgets and targeting for maximum ROI
- Plan monthly content calendars and engagement campaigns (giveaways, contests, reels)
- Build partnerships with influencers and student creators where relevant
- Collaborate with the counseling and academic team to align marketing with admissions goals
- Report weekly metrics and growth insights to the Center Director

**Required Skills**:

- Hands-on experience in running Google & Meta ad campaigns
- Strong knowledge of SEO, SEM, and content marketing
- Proficiency in tools like Google Ads Manager, Meta Business Suite, Canva, Google Analytics
- Creative thinking with a pulse on trends in youth culture, animation, and edutainment
- Strong communication, project coordination, and reporting skills

**Qualifications**:

- Bachelor’s degree in Marketing, Mass Media, or related field.
- 1-3 years of experience in digital marketing (agency or education sector preferred)
- Experience with education lead gen, edtech, or creative institute branding is a bonus

**What We Offer**:

- A vibrant, creative work environment
- Opportunities to work closely with animation industry experts
- Monthly incentives based on campaign performance
- Access to student showcases, festivals, and placement drives

Pay: ₹18,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Internet reimbursement

Schedule:

- Day shift
- Fixed shift
- Weekend availability

Supplemental Pay:

- Yearly bonus

License/Certification:

- Digital marketing certification (required)

Work Location: In person

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