Marketing Intern

6 days ago

Chandigarh Chandigarh, India Engagekart Digital LLP Full time

#RoleAccountabilities:

- Understand dynamics of the industry, players in the market, expectations and industry best practices, including keeping abreast of the technology landscape and how it is impacting the company.
- Identify customer problems and their latent needs to translate into product roadmap.
- Provide support to various aspects of product roadmap with respect to features, pricing, market positioning and product key proposition.
- Understand and eliminate obstacles to adoption and usage.
- Design a 360-degree customer acquisition strategy with special focus on organic growth and non-paid channels.
- Regular competition benchmarking with respect to product features, acquisition channels, their GTM strategies and other key service KPIs.
- Understanding of various pricing models available in the market and propose a unique model for the company business.
- Champion fundamental customer experience elements of our platform to ensure that the right voice and high-quality content are maintained.
- Drive communication strategy though various organic and paid channels.
- Create content for social media and all communication platforms.

RequiredCompetencies:

- Broad knowledge of internet industry within India and globally.
- Prior experience to some extent handling either content based B2C services or Apps or B2B platforms.
- Ability to thrive in a fast-paced, collaborative, team-oriented, cross-functional environment.
- Self-starter with desire to lead initiatives and die-hard commitment to timelines.
- Excellent planning and organizational skills. Able to think ahead and juggle priorities taking into account all the relevant issues and factors.
- Hands-on experience at using various AI tools and adept at prompt creation and manipulation.
- Using various content creation tools like Canva, etc.
- Good understanding of office workspace tools from Microsoft and Google like Docs, Sheets, Slides, etc.
- Understanding and working knowledge of social media platforms like LinkedIn, Facebook, Instagram, YouTube, etc.

Desired Qualifications:

- Bachelor Degree, MBA or Master’s Level Business Qualifications (highly desirable).
- Experience of driving digital marketing and online acquisition campaigns exposure to various marketing strategies.
- Effective verbal and written communication on all levels and both internally and externally.
- Demonstrate track record in management of complex programs.

**Job Types**: Full-time, Permanent, Fresher

**Benefits**:

- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Work from home

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