
Digital Marketing
2 weeks ago
**Digital Marketing & SEO Manager**
**Job Description: Digital Marketing & SEO ManagerAbout the Role**:
We are a fast-growing software product company with multiple web-based solutions. We are now bringing our digital presence strategy in-house. We are looking for a smart, data-driven **Digital Marketing & SEO Manager** to own and execute our complete digital visibility strategy — including website content revamp, on-page SEO, off-page SEO, and performance tracking across all our product sites.
**Key Responsibilities**:
**SEO & Web Optimization**
- Conduct comprehensive on-page audits for all product websites (meta tags, keyword placement, schema, site speed, UX)
- Develop and implement SEO strategies to improve organic search rankings and traffic
- Work with developers to ensure SEO best practices are followed (mobile-first, clean code, redirects, etc.)
**Content Management**
- Revamp and maintain SEO-optimized content across all web pages and blogs
- Work closely with product teams to craft compelling, keyword-rich content
- Collaborate with design team to ensure content aligns with UI/UX goals
**Off-Page SEO & Link Building**
- Plan and execute white-hat link building strategies
- Build partnerships, guest posts, citations, and local SEO listings
- Monitor backlinks, disavow toxic links if needed
**Analytics & Reporting**
- Use tools like Google Analytics, Search Console, SEMrush, or Ahrefs to track performance
- Regularly generate reports on traffic, keyword rankings, conversion goals, and ROI
**Digital Campaigns (Optional but Nice to Have)**
- Run basic PPC/SEM campaigns if needed (Google Ads, LinkedIn)
- Coordinate with external agencies or internal sales for lead-gen alignment
**Key Skills Required**:
- Proven experience in SEO (on-page + off-page) and digital content strategy
- Strong grasp of Google Search Console, GA4, SEMrush, Ahrefs, or similar tools
- Understanding of HTML/CSS basics, WordPress or any CMS
- Strong writing/editing skills with a knack for product-oriented content
- Experience with B2B SaaS or software product websites preferred
- Bonus: Experience in running LinkedIn or Google Ads campaigns
**Experience & Education**:
- 1-3 years of experience in digital marketing / SEO roles
- Degree in Marketing, Communications, Computer Science, or related field
- Certifications in Google Analytics, HubSpot, or SEO tools a plus
Pay: ₹10,030.02 - ₹42,741.86 per month
**Benefits**:
- Paid sick time
- Paid time off
- Provident Fund
Schedule:
- Day shift
**Experience**:
- Digital marketing: 1 year (required)
**Location**:
- Mumbai Suburban, Maharashtra (required)
Work Location: In person
Expected Start Date: 01/06/2025
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