Digital Marketing Intern

2 weeks ago

Aundh Pune Maharashtra, India Adbut People Solutions Full time

**The Opportunity**: We are seeking a highly motivated and results-driven Digital Marketing Intern/Associate to help us establish a strong online presence and connect with our target audience of HR leaders, founders, and business owners. This role is ideal for someone passionate about digital marketing and eager to make a tangible impact in a growing HR tech startup. You will gain hands-on experience across various digital channels and contribute directly to our growth.

Key Responsibilities

**Content Creation & Management**:

- Draft compelling and informative content for LinkedIn, Instagram, and potentially a company blog (articles, posts, infographics, short videos) focused on HR trends, challenges, and solutions relevant to the Indian market.
- Assist in repurposing existing content into various formats suitable for different platforms.
- Conduct basic keyword research to optimize content for search engines (SEO).
- Schedule and publish content consistently on LinkedIn and Instagram.
- Monitor social media channels for mentions, comments, and messages, and engage with the audience to foster community.
- Identify relevant LinkedIn groups and online communities to participate in and establish thought leadership.
- Ensure calls-to-action are clear and functional.
- Track basic performance metrics for social media posts and website traffic (e.g., engagement rates, reach, website visits).
- Provide insights on what content resonates best with the audience.
- Stay updated with the latest digital marketing trends and HR industry developments.
- Research competitor marketing strategies and identify new opportunities.

**Qualifications & Skills (What to look for, even in a non-paid role)**:

- Currently pursuing or recently completed a degree in Marketing, Communications, HR, Business Administration, or a related field.
- Strong understanding of digital marketing fundamentals (SEO, SMM, Content Marketing).
- Excellent written and verbal communication skills in English (and Hindi/regional language is a plus for the Indian market).
- Familiarity with LinkedIn and Instagram platforms for business use.
- Basic graphic design skills using tools like Canva.
- Proactive, self-motivated, and eager to learn in a fast-paced startup environment.
- Ability to work independently and manage multiple tasks.
- A genuine interest in the HR domain and a desire to make an impact.

**Job Types**: Full-time, Internship
Contract length: 6 months

Pay: ₹5,086.00 - ₹24,564.18 per month

Work Location: In person

Expected Start Date: 01/08/2025

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