Marketing Executive
1 week ago
**Job description**
An Assistant Marketing Manager plays a vital role in supporting the marketing department's initiatives and strategies. This position involves a combination of strategic planning, execution of marketing campaigns, market research, and collaboration with other departments to achieve the organization's marketing goals. Below is an overview of the responsibilities, skills, and qualifications typically associated with this role.
▎**Key Responsibilities**:
1. **Campaign Support**: Assist in the planning, execution, and monitoring of marketing campaigns across various channels (digital, print, social media, etc.).
2. **Market Research**: Conduct market research to identify trends, customer preferences, and competitive analysis that inform marketing strategies.
4. **Social Media Management**: Manage and update the company's social media profiles, engage with followers, and analyze social media metrics to optimize performance.
5. **Event Coordination**: Assist in organizing marketing events, trade shows, and promotional activities, including logistics and follow-up communications.
6. **Data Analysis**: Analyze campaign performance data and prepare reports to assess effectiveness and ROI, making recommendations for improvements.
7. **Collaboration**: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment on marketing initiatives.
8. **Budget Tracking**:Help manage the marketing budget by tracking expenses and ensuring that campaigns are executed within budget constraints.
9. **Customer Relationship Management**:Assist in managing customer databases and segmentation for targeted marketing efforts.
10. **Brand Management**:Support brand development initiatives to ensure consistent messaging and positioning across all marketing channels.
▎**Key Skills**:
1. **Communication Skills**: Strong verbal and written communication skills for creating content and collaborating with team members.
2. **Analytical Skills**:Ability to analyze data and draw insights that inform marketing strategies and decisions.
3. **Creativity**:A creative mindset to develop engaging marketing materials and campaigns that resonate with target audiences.
4. **Project Management**:Organizational skills to manage multiple projects simultaneously while meeting deadlines.
6. **Teamwork**: Ability to work collaboratively within a team environment and contribute positively to group dynamics.
▎**Qualifications**:
- A bachelor’s degree in marketing, business administration, communications, or a related field is typically required.**(Any Graduate/PG)**
- 4+ years experience in marketing or related fields is advantageous.
Pay: ₹300,000.00 - ₹500,000.00 per year
**Education**:
- Bachelor's (preferred)
**Experience**:
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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