Junior PPC Executive
1 week ago
**Responsibilities**:
Assist in the setup and management of PPC campaigns on Google Ads, Bing Ads, and other advertising platforms.
Monitor campaign performance and adjust bids, budgets, and targeting to achieve KPIs (Key Performance Indicators).
Conduct keyword research to discover potential keywords for targeting in PPC campaigns.
Analyze keyword trends, competition, and search volumes to optimize campaign performance.
Work with the creative team to develop compelling ad copy and visuals.
Implement A/B testing of ad creatives to improve click-through rates and conversion rates.
Optimize campaigns based on performance data, including CTR (Click-Through Rate), conversion rates, and ROI (Return on Investment).
Identify and implement strategies to improve campaign performance and efficiency.
Monitor daily budget caps and spending to ensure campaigns are on track.
Provide recommendations for budget allocation and adjustments based on campaign performance.
**Requirements**:
Bachelor’s degree in Marketing, Business, or a related field.
2+ Years of PPC advertising platforms such as Google Ads, Bing Ads, and social media ads (Facebook Ads, LinkedIn Ads).
Familiarity with keyword research tools and analytics platforms.
Strong analytical skills and attention to detail.
Excellent written and verbal communication skills.
Ability to manage multiple tasks and deadlines in a fast-paced environment.
**Job Types**: Full-time, Permanent
Pay: ₹15,000.00 - ₹25,000.00 per month
Schedule:
- Day shift
- Morning shift
**Experience**:
- PPC Campaign Management: 2 years (preferred)
Work Location: In person
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