Content Strategist
5 days ago
**Job Brief**:
- We are looking for a Creative Content Strategist from a digital agency background to develop a roadmap for how content can contribute to achieving brand-business goals. Content Strategists are primarily audience centric marketers, being constantly aware of latest trends; they use their knowledge, skill-set, and storytelling talent to help brands earn (EQ) attention organically.
**Roles & Responsibilities**:
- Developing clear and engaging content that is consistent with the company & client brand image and addresses both brand-business goals & consumer needs.
- Analyzing content marketing data to identify trends and anticipate customer needs
- Performing content gap analyses to determine what type of content is needed.
- Understanding digital measurement metrics.
- Able to deliver engaging stories that align with the brand psychology.
- Present strategies to clients/team members.
- Establish and articulate internal & external communications & messaging.
- Follow industry related news and generate ideas around trending topics.
- Oversee content requirements and create content strategy deliverables across a project life cycle.
- Qualitative analysis (content audit) of the existing content on a network of sites and social media accounts.
- Creating and maintaining editorial calendar, style guides & content migration plans. **Role Requisites & Skills**
- Past experience as an Advertising Content Strategist minimum 3-5 years.
- Creative thinker (can be identified as borderline crazy) with a penchant for attention to detail.
- Ideas generator and problem solver with excellent communication, presentation and managerial skills.
- Compelling brand storyteller with a design sensibility to envision how content will be presented.
- Familiar with content management systems and digital tools.
- Creative mind with an ability to conceive interesting ideas for new content.
**Salary**: ₹500,000.00 - ₹700,000.00 per year
Schedule:
- Day shift
**Speak with the employer**
+91 06305261618
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