Digital Marketing

8 hours ago

Vadodara Gujarat, India Authentic Encon Private Limited Full time

**Responsibilities**
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Ideate organic/inorganic content campaigns for social media/google of different product groups and verticals.
- Measure, analyze and report digital marketing performance using a variety of web analytics tools (Google Analytics, WebTrends etc.)
- Work closely with Product development & sales teams to identify customer segments and marketing strategies
- Execute brand awareness campaigns using viral marketing techniques
- Manage & coordinate with various agencies for professional services
- Close co-ordination with relevant contacts in Global HQ and Asia Pacific countries

**Requirements**:

- 3+ year experience as Digital Marketing Executive or similar role. Experience in manufacturing industry is preferred.
- Experience in e-commerce (Web & mobile app) marketing with a strong understanding of GA- 4 and other analytical tools.
- Experience with data analysis and the ability to draw insights from data to design and execute marketing strategies.
- Skills and experience in creative content writing and graphic designing
- Familiarity with web design
- Excellent communication and interpersonal skills
- Post-Graduate with diploma/formal certification in digital marketing execution

**Salary**: Up to ₹800,000.00 per year

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

Work Location: In person

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