Digital Marketer

**Job Overview**

**Key Responsibilities**
- Lead Generation & Campaign Management: Plan and execute paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn to generate valuable leads and increase conversions.
- SEO & Backlinking: Implement effective on-site and off-site SEO strategies. Conduct keyword research, competitor analysis, and build backlinks to improve search engine rankings and organic traffic.
- Website Optimization & Landing Pages: Ensure landing pages are optimized for a smooth user experience, lead capture, and higher conversion rates. Basic knowledge of website building and maintaining a functional site is a plus.
- Performance Tracking & Reporting: Use Google Data Studio to track website traffic, visitor behaviour, and campaign performance. Provide weekly and monthly reports with actionable insights.
- Content Creation for Off-Page SEO: Create and manage content like blogs, infographics, and directory submissions to boost off-page SEO and build domain authority.
- Creative Strategy Collaboration: Work closely with the content strategist to create compelling ad creatives, monitor performance, and adjust strategies to improve results.

**Required Skills**:

- Lead Generation & Paid Ads: Strong experience in Meta (Facebook/Instagram), LinkedIn, and Google Ads (Search, Display, YouTube, GMB).
- SEO Expertise: Proven skills in both on-site and off-site SEO, backlink management, and keyword optimization.
- Data Analysis: Proficient in Google Data Studio to monitor and report on website health, visitor behaviour, and ad campaign success.
- Landing Page & Website Optimization: Ability to create and optimize landing pages for better lead conversion. Basic website maintenance skills are a plus.
- Content Creation: Experience in creating off-page SEO content such as blogs, articles, and infographics to increase domain authority.
- Reporting: Strong proficiency in MS Office (Word, Excel, PowerPoint) for report generation.

**Preferred Skills**
- Website development and maintenance
- Graphic design
- Video and ad editing
- Ad scripting
- Backlink tracking and site traffic analysis

**Qualities**
- Fast learner and adaptable to new digital marketing trends
- Willingness to learn about healthcare, child care, and autism
- Creative thinker with a strategic approach to digital marketing
- Collaborative and able to work closely with the content strategist to drive company growth
- Focused on delivering measurable results, ensuring marketing efforts lead to significant lead generation and revenue growth

**Qualification Requirements**

**Education**:

- Experience:

- 1-3 years of experience in digital marketing, focusing on lead generation, SEO, and managing ad campaigns.
- Basic understanding of website optimization, landing pages, and tracking tools like Google Data Studio.

**Why Join ARULA?**
- Make a meaningful impact by helping families of children with autism.
- Collaborate with a passionate, committed team focused on holistic child development.
- Opportunities for professional growth and development.
- Paid sick and casual leaves after probation.
- Probation period of 3 months.
- Performance bonus periodically given at the discretion of management post-probation.
- Competitive salary and benefits.

**Application Process**

**Overview**

, Permanent
- Salary: ₹30,000 per month (negotiable based on experience)
- For freshers: ₹25,000 (negotiable)
- Schedule: Day shift (Fixed)
- Work Location: In-person, Navi Mumbai
- Application Deadline: October 10, 2024

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

Work Location: In person

Expected Start Date: 16/09/2024