Content Writer

**About the company**:
Risaa IVF is a network of 10 IVF clinics located in India, Nepal, and Bangladesh, with its headquarters in New Delhi. Risaa IVF is backed by India’s leading IVF specialist Dr. Rita Bakshi, along with a dedicated team committed to providing a warm and understanding environment as you seek fertility diagnosis and treatment. Established in 2012, Risaa IVF offer state-of-the-art IVF Lab equipped with the latest world class technology.

**Position: Content Writer -IVF Centre**

**Job Summary**:
**Key Responsibilities**:

- **Content Creation**:

- Write informative and engaging blog posts, articles, website content, and patient information guides related to IVF, fertility treatments, and other services offered by the IVF centre.
- Create patient success stories and testimonials that highlight the positive outcomes of IVF treatments.
- Ensure all content is accurate, clear, and aligns with medical standards while being empathetic and patient-focused.
- **SEO and Digital Marketing**:

- Research relevant keywords and implement SEO best practices to ensure content ranks well on search engines and attracts organic traffic.
- Work with the digital marketing team to create content strategies that boost visibility, engagement, and conversions.
- **Medical Writing**:

- Collaborate with medical professionals to write content that is scientifically accurate, up-to-date, and in line with industry standards.
- Develop content that explains complex medical concepts in simple, easy-to-understand language for patients.
- **Content Editing and Proofreading**:

- Edit and proofread content for clarity, grammar, tone, and style to ensure it meets high editorial standards.
- Ensure consistency in the messaging and tone across all content platforms.
- **Patient Education**:

- Write content that educates potential patients about the IVF process, treatment options, benefits, risks, and success stories.
- Create engaging FAQs, blogs, and other educational content to help prospective patients understand IVF and related treatments.
- **Social Media and Blog Management**:

- Create posts, articles, and updates for the IVF centre’s social media profiles to drive awareness, engage the community, and promote services.
- Manage and maintain the content calendar for the blog, social media, and other digital channels.

**Skills and Qualifications**:

- Proven experience in content writing, particularly in the healthcare or medical field. Experience in IVF or fertility-related content is a plus.
- Excellent writing, editing, and proofreading skills.
- Strong understanding of SEO best practices and the ability to incorporate them into content.
- Ability to translate complex medical information into accessible, easy-to-understand content for a diverse audience.
- Empathetic, with the ability to write content that connects with patients and their needs.
- Familiarity with content management systems (CMS) and blogging platforms.
- Strong research skills and attention to detail.
- A degree in English, Journalism, Communications, or a related field. A background in healthcare or life sciences is preferred but not required.
- Knowledge of Google Analytics and other content performance tools is a plus.

**Preferred Qualifications**:

- 2+ years of experience writing content in the healthcare or IVF sector.
- Familiarity with social media platforms, content marketing, and digital strategies.
- Ability to work independently and as part of a team.

***
- Interview Type: Walk-In
- Location: H-6, 2nd Floor, Green Park Main Market, Above Toothsi Clinic, New Delhi-110016
- Salary: Best in the Industry

**Application Process**:
Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

**Experience**:

- Content writing: 1 year (preferred)
- total work: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

Application Deadline: 05/01/2025
Expected Start Date: 19/12/2024