SEO Executive

2 weeks ago

Ahmedabad, India Tecxar Consultants Full time

**Job Information**:
**Location**:
Ahmedabad, India

**Job Type**:
Functional

**Experience**:
Mid Level

**Qualifications**:
BTech or Equivalent
**We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive’s responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website’s architecture to ensure user friendliness.

To be successful as an SEO executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.

**Responsibilities**:

- Conducting on-site and off-site analysis of web SEO competition.
- Using google analytics to conduct performance reports regularly.
- Creating high-quality SEO content.
- Assisting with blog content.
- Leading keyword research and optimization of content.
- Keeping up-to-date with developments in SEM.
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

**Working Experience on**:

- At least one year’s experience in the field of SEO/SEM although most agencies require a lot more.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- High-quality reporting, copywriting and analytic skills.
- Excellent time management skill and the ability to prioritise work.
- A detailed understanding of PR in order to get the client’s message heard.
- Experience in HTML coding, PHP, and JavaScript.

**Mandatory Skills**:

- strong understanding of how search engines operate.
- Excellent communication and interpersonal Skills.
- Experience with programming languages such as PHP and JavaScript.
- Good report writing skills.
- Knowledge of social media platforms and how to use them effectively.
- A keen desire to ensure your technical skills and SEO knowledge remain up to date.

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