Digital Marketing and SEO

2 weeks ago

Ahmedabad Gujarat, India Rays Techserv Pvt. LTd Full time

JOB DESCRIPTION:
Role & Responsibility
- Implementing and developing SEO/SMM strategies.
- Researching the competitors, both on-site and off-site.
- Performing keyword research for content.
- Writing engaging SEO/Social Media post content along with the Content.
- Optimizing content regularly on the website.
- Maintaining the website on a regular basis.
- Developing and implementing link-building strategies.
- Collaborating with the Digital Marketing team.
- Analysing the website using the analytical tool.
- Improving website performance.
- Proposing changes in the website content.
- Measuring the ROI and success of the website.
- Staying up to date with the latest Google Algorithm changes

Required Qualifications:

- Bachelor’s degree in Marketing, Communication, Information Technology, or a

related field.
- 2+ years of work experience as an SEO Executive, SEO Specialist, or a similar position.
- Professional certification of Search Engine Optimization (SEO)/Social Media

Marketing (SMM) will be the plus point.
- Excellent understanding and experience with website analytics tools like Moz,

Google Analytics, etc.
- Sound understanding of conversion and performance marketing.
- Basic knowledge of HTML and CSS.
- Good verbal and written communication skills.
- Ability to work independently or in a team environment as and when required.
- Demonstrate excellent keyword research techniques.
- Excellent time management skills.
- Strong decision-making and reasoning skills.
- Excellent organizational and interpersonal skills.
- Strong work ethic.

Education Qualifications:

- BCA, BSC.IT, MCA, MSC.IT, B.Tech, M.Tech

**Salary**: Up to ₹420,000.00 per year

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Monday to Friday

**Experience**:

- total work: 2 years (preferred)

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