Strategic Planner

**Job description**

As a bridge between creativity, data, and client objectives, you will be responsible for developing strategic plans that inform campaign development, ensure message alignment, and enhance brand impact in the digital space.

**Key Responsibilities**:

- Analyze market trends, consumer behavior, and digital performance metrics to identify insights and opportunities.
- Develop strategic briefs that guide campaign direction, content development, and digital media planning.
- Collaborate with internal teams (creative, media, content, analytics, and client servicing) to ensure strategies are aligned across all touchpoints.
- Define KPIs and success metrics in line with client goals and campaign objectives.
- Conduct competitor and market analysis to support positioning and digital strategy.
- Stay on top of industry trends, emerging technologies, and cultural insights to keep strategies relevant and innovative.
- Present strategic recommendations and campaign plans to clients and internal stakeholders.
- Assist in new business pitches and proposals by contributing strategic insights and frameworks.

**Qualifications**:

- Bachelor’s degree in Marketing, Advertising, Communications, or a related field (Master’s degree preferred).
- 1+ years of experience in digital marketing, brand strategy, or strategic planning (preferably in an agency setting).
- Excellent analytical and research skills; ability to interpret data and translate it into actionable strategies.
- Strong communication and presentation skills - both verbal and written.
- Proficient in tools such as Google Analytics, SEMrush, Meta Business Suite, SimilarWeb, and social listening platforms.
- Creative thinker with a strategic mindset and a passion for digital trends.

**Preferred Qualifications**:

- Experience working with brands in [e.g., e-commerce, fintech, lifestyle, or tech sectors].
- Familiarity with customer journey mapping and performance marketing strategies.
- Knowledge of creative and UX principles is a plus.

Pay: ₹5,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Quarterly bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

Work Location: In person