Influencer Marketing

1 week ago

Brigade Road Bengaluru Karnataka, India CrossBeats Full time

**Company Description**:
CROSSBEATS is a consumer tech company in Bengaluru for the new Indian youth, offering smart tech products that constantly push the boundaries of science, art, engineering, and technology. Our mission is to provide smart tech products that enable better experiences in every walk of life, constantly evolving and keeping an eye on human behavioral trends to predict what consumers want next and deliver them before they want it.

**Role Description**:

- Crossbeats is seeking an experienced Influencer Marketing Specialist. In this role, you will design, drive, and manage influencer campaigns featuring Crossbeats that engage our audience across numerous social platforms, with an emphasis on establishing brand and community moments for large-scale reach of Crossbeats.

You'll report to the Marketing Manager and must be commutable to our Bangalore office. This role will operate in an office environment with 5 days per week in office

**What You’ll Do**
- Source and manage a customer-influencer pipeline for social media & marketing content, including short and long-term brand ambassadors
- Manage UGC as well as bite-sized content ideation and delivery from influencers
- Set and manage influencer campaign budgets and contracts
- Manage the end-to-end production of customer-influencer content to power large-scale campaigns, including writing scripts and content briefs, providing actionable feedback, and overseeing edits in partnership with the Creative Team
- Identify and collaborate with relevant micro and industry-relevant influencer partners for brand moments and activations across social; scout new talent for events and collaborations with our community
- Drive engagement and build awareness and loyalty for the Crossbeats brand
- Uphold the Crossbeats brand and ensure brand safety by establishing influencer guidelines and best practices

**Benefits**:
Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

**What We’re Looking For**
- 3+ years dedicated experience in influencer marketing on social media, preferably in the tech space (consumer electronics)
- Proven success growing audiences across various social media platforms with influencer programs & campaigns
- Experience running large-scale social media influencer campaigns and building brand ambassador relationships
- Experience creating influencer content briefs and scripts for video UGC (campaign and idea generation, scripting, content feedback, etc.)
- A passion for social media and deep understanding of the digital marketing landscape
- A passion for the consumer technology (particularly audio and wearables ) and a deep understanding of their operations and challenges

**Benefits & Perks**
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Pay: ₹25,000.00 - ₹400,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment
- Life insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday

Supplemental pay types:

- Joining bonus
- Performance bonus
- Quarterly bonus

Application Question(s):

- Are you presently residing in Bangalore?

**Education**:

- Bachelor's (required)

**Experience**:

- Influencer Marketing: 3 years (required)
- Content marketing: 3 years (required)
- Social media marketing: 3 years (required)

Work Location: In person

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