Google Ads Expert

12 December 2024

Gurgaon

2-3 Yrs

**About Us**:
Propzilla is a fast-growing real estate company committed to delivering top-notch property solutions. We are on the lookout for a skilled Google Ads Expert to help us maximize our online advertising performance and generate high-quality leads.

**Job Summary**:
**Key Responsibilities**:

- Plan, create, and manage Google Ads campaigns to drive qualified traffic and high-converting leads.
- Conduct in-depth keyword research to identify valuable search terms for ad targeting.
- Write compelling ad copy and design eye-catching visuals for display campaigns.
- Continuously monitor and optimize campaign performance to improve CTR, CPC, and ROI.
- Perform A/B testing on ad creatives, landing pages, and targeting options.
- Analyze and report on campaign performance, providing actionable insights for improvement.
- Stay updated on Google Ads policies, trends, and best practices for the real estate industry.
- Collaborate with the marketing, content, and design teams to align ad strategies with broader marketing goals.
- Implement audience segmentation, retargeting, and lookalike audience strategies for better targeting.
- Manage campaign budgets and provide accurate forecasting for ad spend and expected results.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 2-3 years of proven experience managing Google Ads campaigns, especially in the real estate sector.
- Proficiency in Google Ads, Google Analytics, and other PPC management tools.
- In-depth understanding of keyword research, audience targeting, and bidding strategies.
- Strong analytical skills to track, measure, and report campaign performance.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.
- Knowledge of landing page optimization, lead generation tactics, and sales funnel strategies.
- Strong verbal and written communication skills.

**Why Join Us?**:

- Be part of a leading real estate company with growth opportunities.
- Work in a dynamic environment where your skills directly impact business growth.
- Join a collaborative team that values innovation, creativity, and continuous learning.

If you’re a passionate SEO professional with a results-driven mindset and a desire to contribute to the success of a leading real estate brand, we’d love to hear from you.

**How to Apply**:
Join us in shaping the future of real estate at Propzilla

Take your career to the next level with Propzilla and help us redefine real estate advertising

**Job Timing and Location**:

- **Location**: Sector 65, Gurgaon
- **Timings**: 10:00 AM to 7:00 PM (Monday - Saturday)

**Why work**with us?**:
In today’s dynamic digital transformation era, we firmly believe that people are the greatest assets of a company and the success of the company is driven by the happiness index of its employees. The employees take pride in the organization, feel connected to the Group’s vision and mission enabling the business to scale newer heights. Employees are addressed as “Embassadors” of Propzilla, carrying with them the ethos of the organization in their professional life at Propzilla.

The 4 pillars of Propzilla’s People:
**Culture fitment**
We can teach someone to do a job, but we cannot teach someone to love the way we operate. We ensure sharing common goals and alignment with Propzilla’s mission and values.

**Invest in physical & emotional well being**
Investment in self is a true reflection of the investment an employee has towards the organization. At Propzilla, we also provide opportunities and benefits for employees to lead a healthy lifestyle.

**Learnability**
We believe that employability is less about what you already know and more about your capacity to learn. Employees with an ability to develop in demand skills and adapt to change; and leverage on the training modules we provide.

**Agility**
Employees that remain focused on the future and their role in creating it. At Propzilla, we ensure processes that enable organizational agility by supporting dynamic change and rapid response to environmental stimuli which serve as the key strategic differentiators.