Marketing Coordinator

**JOB DESCRIPTION**

**POSITION: Marketing Coordinator LOCATION: - Bhopal, MP**

**REPORTS TO: Team Lead LEVEL/GRADE: Sr. Coordinator**

**About ACCESS**:
ACCESS Development Services is a national livelihoods promotion organization with a focus on incubating
innovations and developing sustainable models for livelihoods promotion of the poor. To this end, ACCESS is
structured uniquely to work at all levels of the value chain - implementing programmes on the ground (Tier I),
working with Civil Society Organizations, Government Departments, Corporate sector, and Multilateral / Bilateral
Agencies (Tier II) as also undertaking national initiatives to influence and support policy initiatives and
strengthening the enabling environment (Tier III). ACCESS, with its head office in New Delhi has a pan-India

**A short summary about the Project**:
The proposed U D A A N program has 4 key objectives 1) strengthening and building the abilities of existing
Farmer Producer Organizations to sustainably engage in the value chain; 2) focusing on creating model women
FPOs; 3) facilitating local value addition through food processing/packaging/branding solutions to enable FPOs to
compete in high value markets and 4) Promoting climate resilient practices for long term sustainability of farm
- based livelihoods.

**Position Summary**:
role of Marketing Coordinator.

**Position Type: 1-year renewable contact (Based on requirement/performance)**

**Responsibilities**:
You will be responsible for providing marketing and business development support to community-based

enterprises engaged in production of processed food products. Your specific responsibilities will be to:

- Undertake market research on spices and spice-based food products to support FPCs on product and

portfolio development and pricing strategy.
- Design branding and marketing strategies for products made by community-based enterprises and establish

a strong brand identity.
- Work with designers to develop packaging designs and solutions for products made by community-based

enterprises for various consumer categories.
- Establish B2B market linkages for sale of products in highest value markets as well as in local markets.
- Develop and implement marketing strategies for B2C sale including through online channels. Identify

opportunities for brand promotion and product sales through participation in trade fairs, exhibitions etc.
- Design and implement product promotion strategy and campaigns, including through social media outreach.
- Build capacities of and provide support to FPCs on local marketing and on supply chain management and

trading modalities linked to B2B sales.
- Develop business plans for community-based enterprises and provide them guidance for achieving targets

as per the business plans.

**SKILLS & COMPETENCIES**

1. 3-4 years of relevant work experience as mentioned above.

2. Sales, Marketing and Logistics/SCM experience (products) is essential.

3. Demonstrated ability to work independently and proactively.

4. Travelling to production sites and market venues

5. Ability to manage marketing linkages

6. Must have understanding of budgets, financial procedures and reporting.

7. Must be proficient in Computers (internet, word and excel)


**Travel Requirement: 30-40 %**

**COMPENSATION**:
The salary range for this position is commensurate to industry standards and will be determined based upon the
- ACCESS is an Equal Opportunity Employer, and is committed to providing an environment of fairness, and mutual _
- respect where all applicants have access to equal employment opportunities. ACCESS values diversity and inclusion, _
- and all qualified applicants will receive consideration for employment without regard to race, color, gender, sexual _
- orientation, gender identity or expression, religion, national origin, marital status, age and disability. _