Executive Amazon PPC

**Position - EXECUTIVE - AMAZON PPC**

**About the Company**: Join ACPL Exports Pvt. Ltd., India's foremost silver jewelry supplier with a 60-year legacy. ACPL is renowned for its innovative designs and commitment to quality, serving as a leading exporter in the industry.
**Functional Parameters**
1. Campaign Performance: Target: Optimize Amazon PPC campaigns to achieve a minimum ROAS (Return on Ad Spend) of 5X, ensuring effective utilization of advertising budget.
2. ACoS Management: Target: Maintain an Advertising Cost of Sales (ACoS) below 20%, balancing ad spend with revenue generated from PPC campaigns.
3. Keyword Optimization: Target: Conduct keyword research and optimize PPC campaigns to target high-converting keywords relevant to ACPL's silver jewelry products.
4. Bid Management: Target: Implement strategic bid adjustments to optimize ad placements and maximize exposure while minimizing CPC (Cost-Per-Click).
5. Product Targeting Campaigns: Target: Implement and optimize product targeting campaigns to showcase ACPL's products to relevant audiences based on browsing and purchasing behaviour.
6. Competitor Analysis: Target: Conduct regular competitor analysis to identify opportunities and threats, adjusting PPC strategies accordingly to maintain a competitive edge.
7. Ad Performance Reporting: Target: Generate regular reports on ad performance metrics, providing insights into campaign effectiveness and areas for improvement.
8. Sales and Revenue Growth: Target: Drive a minimum monthly increase of 20% in sales and revenue attributed to Amazon PPC campaigns, contributing to overall business growth.
This role offers an exciting opportunity for an ASM/SR.EXECUTIVE specializing in Amazon PPC to leverage their expertise in digital advertising to drive sales and revenue growth for ACPL Exports Pvt. Ltd.'s silver jewelry products on the Amazon platform. Join us and be part of a dynamic team dedicated to innovation and excellence in the jewelry industry.

**Fundamental Parameters**:
**Experience**: Proven work experience for at least 8-10 years as a Sr.Executive/ Asstt. Manager or in a similar role with Excellent written and verbal communication skills who can manage a team of 10 people effectively & make strategy accordingly.
**Qualification**:Strong understanding of Amazon PPC, trends, and best practices, Must be graduate/ MBA Location: Nunhai, Agra. Compensation: Competitive, aligned with industry standards.
**Gender**: Both genders welcome to apply
**Key Skills Preference**:

- All types of sponsored products ads - All types of sponsored brand ads - All types of sponsored display ads - Competitor Data Analyst - Amazon PPC targeting strategy, Keywords and Products Asin Based - Define and implement the campaigns category into three parts in amazon ppc - Generic (2) Competitor (3) Brand - Tools: Helium-10, Jungle Scout, SEO Stack Keywords and ZONGURU - Responsible for Demand generation, Revenue & monitoring changes and its impact in product ranking - Analysis of the products like ASIN rankings, ratings, customer feedback/reviews, as well as product sales performance
**Motivational Parameters**: At ACPL, we take pride in fostering a motivating work culture that promotes growth, teamwork, and excellence. Our commitment to providing the best care extends to our employees, ensuring a supportive and inclusive environment where your skills and dedication are highly valued. Career Graph: Join ACPL Exports Pvt. Ltd., a renowned silver jewelry supplier with a 60-year legacy, as an ASM/SR.EXECUTIVE specializing in Amazon PPC (Pay-Per-Click). In this role, you'll be instrumental in driving sales and maximizing ROI through strategic management and optimization of Amazon advertising campaigns.

**Job Types**: Full-time, Permanent

**Benefits**:

- Provident Fund

**Experience**:

- Jewelry Industry: 4 years (preferred)
- Amazon PPC: 4 years (preferred)

Work Location: In person