Growth Hacker

**Position - Growth Executive**

Location - Chandigarh (Work from Office)

**About EduRev**
- Netflix for Education
- Makes students “Study What Matters” to get them to clear their next exam with least amount of time and effort
- EduRev is made of two words Education + Revolution

**EduRev as a Product**
- Over 10 million (1 Cr+) students signed up
- Won **Best App award (for learning) by Google,** **Startup of the Year Award by TieCon,** & **mBillionth Award** for Learning & Education (South Asia) by the Bill and Melinda Gates Foundation
- Managed to create a product that our users have loved: In the NPS survey, **87% of activated users are selecting 9 or 10 out of 10.**:

- Sold **80k+ subscriptions organically** across 30 countries including India
- Collectively solved more than **3Mn doubts** organically (**our** **user to answer metric** is **10x that of Quora)**

**Investors**
- Backed/funded by **Y Combinator**, **Artiman Ventures**:
**Media Coverage**
- Have been featured in all startup (national & international) media channels including, CNBC, Tech Crunch, EdSurge, Business World, Times of India, Yourstory, The Quint, Livemint & others.

**Details**

For our next phase of growth, we are looking for rockstar growth marketers that can ensure that EduRev becomes a household name not just in India but globally. If growth hacking and marketing are some of your superpowers and you are excited about joining an early-stage team on an exponential growth journey, this is the perfect opportunity for you.

**The Role: Growth Executive**

**Responsibilities**:

- Understand the product, market & business metrics and how **paid acquisition** fits into the overall growth model. Become a product evangelist first.
- Be responsible for **performance marketing** across digital channels such as **Google, Facebook, Instagram, Linked In, Twitter, programmatic & affiliates.**:

- Define and execute campaigns on a day to day basis. Own the channel metric to get maximum ROI out of the budget.
- Work on three streams viz **design, copy & product** to conduct A/B experiments that work. first start taking a lot of shots, second, increase the success rate of these experiments.
- Build **marketing strategies** for digital/social media, influencer campaigns, offline partners, and any other scaling strategy under the sun
- Own & decide KPIs for each strategy
- Conduct user, competitive & other related research

**Requirements**:

- You should be good with numbers/data or have some experience working on **performance marketing campaigns** for consumer products
- You understand **ad campaigns for Google (UAC), social (Facebook, Instagram, Linkedin & Twitter), affiliate & influencer marketing**:

- You are **data-oriented**, and believe that everything can be measured, since “what gets measured gets improved”
- You have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs
- You are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans

**Type of Work**: This would be a full time **work from office** opportunity.