Digital Marketing

2 weeks ago

Thaltej Ahmedabad Gujarat, India Sevina Technologies Full time

**Roles & Responsibilities**
- Develop and optimize **website content** (WordPress) and landing pages for SEO and user engagement.
- Create engaging **social media content** (posts, infographics, short-form videos, stories) using **Canva** and other creative tools.
- Manage and grow presence across **Facebook, Instagram, LinkedIn, and emerging platforms** with organic strategies.
- Conduct keyword research and use tools like **SEMrush, Ahrefs, MOZ** for SEO optimization and competitor analysis.
- Track and analyze campaign performance using **Google Analytics 4 (GA4)**, **Google Tag Manager (GTM)**, and reporting dashboards.
- Assist in **setting up and optimizing paid campaigns** (Google Ads, Meta Ads, LinkedIn Ads) as the company expands into paid media.
- Stay updated with the latest **digital marketing and AI tools** (ChatGPT, Gemini, Canva AI, etc.) to improve content creation, SEO, and reporting workflows.
- Collaborate on **content writing** for blogs, websites, and social platforms.
- Manage multiple projects with strong **time management** and **self-ownership**.

**Required Skills & Qualifications**
- Minimum **1 year of experience** in digital marketing.
- Strong knowledge of **SEO, content marketing, and organic social media** strategies.
- Hands-on experience with **Canva, Mailchimp, WordPress, GTM, GA4**.
- Basic to intermediate understanding of **Google Ads, Meta Ads, LinkedIn Ads**.
- Experience with SEO tools like **SEMrush, Ahrefs, MOZ**.
- Ability to **write, edit, and optimize content** for websites, blogs, and social media.
- Strong **analytical mindset** with ability to interpret campaign data and create actionable insights.
- Familiarity with **AI tools** (ChatGPT, Gemini, etc.) to enhance efficiency in content creation and analysis.
- Excellent communication and teamwork skills.
- A **self-learner** who keeps up with the latest digital marketing and AI trends.

**Preferred Skills**
- Creative eye for design and social media storytelling.
- Basic knowledge of video editing tools (desirable but not mandatory).
- Previous experience working in a digital agency or IT/software industry is a plus.

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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