Adobe Campaign(V8)

6 days ago

Bengaluru Karnataka, India Cognizant Full time

**Technical Developer **(Adobe Campaign V8/Marketo Engage)**

Ø Experience : 6-9 Years (sr.)/3-5 (jr.)

Ø Domain : Digital Marketing

Ø Technical Expertise:

- Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platforms like AEP, Adobe Analytics, ACC (V8) etc.
- Understanding of the Digital Marketing processes including CDP, Journey Orchestration, Real-time Interaction, Journey Analytics, Personalization, Tagging & Content personalization
- Familiarity with one of cloud hyperscalers like AWS/Azure/GCP
- Experience in build & execution services in AEP/Adobe Analytics/ACC(V8)/Target/Marketo
- Experience in platform operations support services in AEP/Adobe Analytics/ACC(V8)/Target/Marketo
- Developer certification in AEP/Adobe Analytics/ACC(V8)/Target/Marketo
- Having hands on experience on
- Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations
- Data Model setup using List, Groups and Data Extensions
- Develop and Maintain Custom User Preference and Subscription Center on Landing Pages/Cloud Pages using extensive scripting and API Calls in addition to OOTB features
- Opt In/Opt Out Management using Public Lists and Publication Lists
- Design and recommend platform setup areas like Workspaces, Partitions, and Integrations
- Building design documents and presenting to key client stakeholders like IT, Security, Infra and others.
- Experience with integrating using Webhook and Marketo APIs
- Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
- Experience of Integrating with web analytics tools like Google Analytics. Various Report configuration and creation.
- Excellent communication skills, ability to interact with client lucidly
- Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behavior

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