Digital Marketing Executive

1 week ago

Jadavpur Kolkata West Bengal, India Easygorooms Hospitality Pvt. Ltd. Full time

Responsibilities:
2. Conduct market research to identify customer demographics, preferences, and behaviors to inform marketing strategies.

4. Manage and optimize social media accounts to increase brand awareness, engagement, and followers.

5. Monitor and analyze website traffic and user behavior using web analytics tools to identify opportunities for improvement and optimization.

6. Implement SEO strategies to improve search engine rankings and increase organic traffic to our website.

7. Design and create digital ads using graphic design tools to attract potential customers.

8. Collaborate with the Content team to develop relevant and keyword-rich content for SEO and social media campaigns.

9. Track and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and provide reports to stakeholders.

10. Stay updated on industry trends and best practices in digital marketing to bring innovative ideas and strategies to the team.

Qualifications:
1. Bachelor's degree in Marketing, Communications, or a related field.

2. Proven experience in digital marketing, preferably in the hospitality or travel industry.

4. Strong knowledge of SEO best practices and techniques.

5. Excellent understanding of social media platforms and their respective advertising features.

6. Experience in creating and managing digital advertising campaigns, including PPC and display ads.

7. Solid understanding of content marketing and experience in creating engaging and persuasive content.

8. Strong analytical skills to track and interpret data and metrics.

9. Excellent written and verbal communication skills.

10. Ability to think creatively and strategically to develop effective digital marketing campaigns.

**Salary**: ₹10,000.30 - ₹20,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Jadavpur, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)
- total work: 1 year (required)

Work Location: In person

**Speak with the employer**
+91 8240049940

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