PPC Expert

3 days ago

Chandigarh GPO Chandigarh Chandigarh, India bringletech Full time

**Job Title**: PPC Expert

**Location**: Mohali Punjab

**Job Summary**:
**Key Responsibilities**:

- Plan, create, manage, and optimize PPC campaigns across **Google Ads, Meta (Facebook/Instagram), LinkedIn Ads**, and other relevant platforms.
- Conduct thorough **keyword research**, competitor analysis, and audience targeting.
- Write compelling **ad copy** and design effective ad creatives (in collaboration with the creative team).
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights.
- Perform **A/B testing** on ad copy, landing pages, and bidding strategies to continuously improve results.
- Optimize campaign structure, bidding strategies, ad placements, and budgets.
- Generate weekly and monthly performance reports for stakeholders.
- Ensure campaigns align with brand goals, marketing strategy, and budget requirements.
- Stay updated on the latest trends, tools, and algorithm changes in PPC and digital advertising.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 2-5 years of hands-on experience in managing PPC campaigns.
- Google Ads and/or Meta (Facebook) certifications are strongly preferred.
- Proficient in Google Ads, Google Analytics, Tag Manager, Meta Business Suite, and LinkedIn Campaign Manager.
- Experience with tools such as SEMrush, Google Data Studio, and Excel.
- Strong analytical skills with a good understanding of performance metrics.
- Excellent attention to detail, organization, and communication skills.

**Skills & Competencies**:

- Deep understanding of PPC campaign structure and performance drivers
- Strong grasp of digital marketing principles and conversion tracking
- Ability to manage multiple campaigns simultaneously
- Creative thinking combined with data-driven decision-making
- Knowledge of SEO and how it complements paid advertising is a plus

**Work from office**

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

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