Content Writer

This is a full-time on-site for a Content Writer role. The Content Writer will be responsible for creating all content - web content, print content, developing content strategies, conducting research, writing, and proofreading. The Content Writer will also be responsible for managing junior writers and freelancers as needed.
This role demands a clear understanding of customer behaviour to produce content that helps them make informed buying decisions. The position requires collaboration with cross-functional teams including merchandising, marketing, operations and social to gather information on current or future projects and then plan content deliverables around these initiatives on a monthly or quarterly basis. In this role, one gets to drive the end-to-end strategy and management of projects while ensuring adherence, consistency, and compliance with pre-defined content guidelines.

**Requirement**:

- Web Content Writing, Writing, and Creative Writing skills
- Experience in developing content strategies and conducting research
- Proofreading and editing skills
- Excellent written and verbal communication skills
- Ability to manage junior writers and freelancers
- Experience in the business consulting industry is a plus
- Bachelor's degree in English, Journalism, Communications, or related field

**What are you required to bring to the team**:

- An eye for detail and creative mindset
- Can meet strict timelines while ensuring the quality of projects
- Aspires to take on new challenges and drive positive outcomes
- Believes in a data-driven approach to analyse the success of their work
- Possesses strong interactive and interpersonal skills
- Keep abreast of all fashion and pop culture news to help the brand. In-depth knowledge about fashion is a prerequisite.
- Produce well-researched, engaging and original content. It is crucial to have an ear to the ground at all times so you're able to present one-of-a-kind ideas that haven't been done before
- Verify the accuracy, credibility and authenticity of information and sources used in any communication
- One of the key responsibilities of your job is to ideate on how to tell stories for social media. Social is a constantly evolving behemoth and with the proliferation of apps, it is crucial for you to have a sound understanding of the landscape in order to adapt content for each platform.

**What you will be doing**:

- Writing long-form content such as blogs, mailers, digital ads, print content, website content, invites, catalogues, etc
- Crafting engaging copies for social media and products that drive purchase decisions
- You’re a self-starter, who is able to multi-task and adhere to timelines
- You believe in initiating conversations & taking end-to-end ownership of projects, right from ideation to execution
- You possess good time management skills, including prioritizing, scheduling, and adapting as necessary
- Ideating for all content along with the graphics resource

**Experience & Qualifications**:

- Masters in English Literature or Mass Communication, Journalism, or related field
- Content professional with 4-5 yrs of work experience in creative content writing and editing (both short and long-form content) (Preferably from the Fashion domain)
- Prior experience in writing long-form content, marketing & UX copies (samples requested)
- A good understanding of MS Office Suite and Google
- Previous experience in fashion will be a plus

Thanks & regards,

HR

Aashni + CO

Pay: ₹35,000.00 - ₹45,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Application Question(s):

- Do you have experience working with in Fashion Industry?

**Education**:

- Bachelor's (preferred)

**Experience**:

- Content writing: 3 years (preferred)

Work Location: On the road