
Social Media Executive
1 week ago
**Key Responsibilities**1. **Content Creation & Management**
- Develop and execute engaging content across Instagram, Facebook, LinkedIn, and YouTube.
- Create reels, carousels, static posts, and stories aligned with brand aesthetics.
- Work closely with the design team for creatives and videos (or create them using Canva, CapCut, etc., if needed).
2. **Brand Storytelling**
- Create emotional and quirky narratives around tea, food, and café culture that resonate with Gen Z and millennials.
3. **Social Calendar & Scheduling**
- Plan and manage monthly content calendars with a mix of campaigns, promotions, and engagement posts.
- Ensure timely scheduling and posting using tools like Buffer, Meta Business Suite, or Creator Studio.
4. **Influencer & Community Engagement**
- Identify and collaborate with local influencers, food bloggers, and campus ambassadors.
- Engage actively with followers through DMs, comments, polls, and Q&As.
- Run mini-contests, polls, and user-generated content challenges.
5. **Campaigns & Promotions**
- Support café launches, seasonal product launches (like mocktails or gift boxes), and franchise promotions.
- Track trends and convert them into brand-relevant content (e.g., trending audio reels with a chai twist).
6. **Performance Tracking & Reporting**
- Monitor social media metrics like reach, engagement, follower growth, and campaign performance.
- Prepare weekly and monthly reports with insights and improvement suggestions.
7. **Cross-Functional Collaboration**
- Coordinate with the Business Development and Design teams for café announcements, partnerships, or events.
- Support offline events with real-time content coverage and post-event highlights.
8. **Platform Growth & Innovation**
- Experiment with new features (like Instagram Threads, LinkedIn Newsletters, YouTube Shorts).
- Stay updated with platform algorithm changes, trends, and best practices.
**Skills Required**:
- Strong command of English/Hindi (and meme-speak is a bonus )
- Hands-on experience with Instagram, Canva, Meta Ads (basic), and content scheduling tools
- Creative thinking, fast execution, and an eye for aesthetics
- Photography/videography interest is a big plus (for café and product content)
Active on Intagram
Pay: ₹10,000.00 - ₹18,000.00 per month
Schedule:
- Day shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
Application Question(s):
- What is your current in-hand salary?
- Are you active on Instagram?
- This is an on-site job, will you be able to commute to the office daily? (Corporate office - Zirakpur)
Work Location: In person
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