Marketing Operations Associate

Position**:MarOps Associate**

Type**:Full-time ( On-Site )**

Experience**:Minimum 6 - 12 months experience**

**Company Overview**

Lifesight is a fast-growing SaaS company focused on helping businesses leverage data & AI to improve customer acquisition and retention. We have a team of 130 serving 300+ customers across 5 offices in the US, Singapore, India, Australia, and the UK. Our mission is to make it easy for non-technical marketers to leverage advanced data activation and marketing measurement tools that are powered by AI, to improve their performance and achieve their KPIs. Our product is being adopted rapidly globally and we need the best people onboard the team to accelerate our growth.

**About the Role**:
We're seeking an ambitious Founder's Office Associate to support our leadership team in executing strategic marketing initiatives, brand development, and operational excellence. This role will work across multiple high-impact projects spanning brand positioning, ABM strategies, customer experience, and marketing operations.

This role offers an exceptional opportunity for an early-career professional to gain comprehensive exposure to modern marketing strategies, operational excellence, and technological innovation while working directly with company leadership.

**What you’ll do**

**Brand & Marketing Strategy**
- Support brand reinvestment initiatives and positioning strategies
- Assist in developing and tracking Account-Based Marketing (ABM) campaigns
- Help implement customer segmentation and personalization strategies
- Contribute to content operations and distribution strategies
- Support event planning and execution
- Assist with AI-driven marketing initiatives and automation projects

**Operations & Analytics**
- Help develop and maintain marketing operations dashboards
- Assist in marketing tool evaluation and spending reconciliation
- Support buyer intent data analysis and reporting
- Contribute to CSAT/NPS tracking and customer feedback collection
- Aid in competitive analysis and win/loss tracking
- Support pricing and packaging benchmark studies

**Project Management**
- Coordinate cross-functional projects including product assessments and dog-fooding initiatives
- Support sales and partner enablement programs
- Assist in managing industry research and whitepaper development
- Help coordinate executive speaking engagements
- Track project timelines and deliverables across multiple initiatives

**You are perfect for the role if you have**
- 6 months to 1 year of experience in marketing, business operations, or related field
- Understanding of B2B marketing principles and ABM strategies
- **Experience in B2B SaaS background is a must**
- Experience with marketing analytics and data visualization
- Familiarity with CRM systems and marketing automation tools
- Strong project management and organizational skills
- Excellent written and verbal communication abilities
- Bachelor's degree in Marketing, Business, or related field

**Desired Skills**:

- Experience with marketing operations tools and dashboards
- Knowledge of customer experience metrics (CSAT, NPS)
- Understanding of content marketing and distribution strategies
- Basic understanding of competitive analysis frameworks
- Experience with project management tools

**Personal Qualities**:

- Strong analytical and problem-solving abilities
- Excellent attention to detail and organization skills
- Ability to manage multiple projects simultaneously
- Self-starter mentality with a bias for action
- Quick learner who thrives in fast-paced environments
- Strong interpersonal skills and professional demeanor

**What We Offer**:

- Direct exposure to strategic marketing and operational initiatives
- Opportunity to work with cutting-edge marketing technologies
- Hands-on experience with AI-driven marketing projects
- Mentorship from senior leadership
- Competitive compensation package
- Health benefits
- Professional development opportunities
- Flexible work arrangements

Pay: ₹400,000.00 - ₹600,000.00 per year

**Benefits**:

- Food provided
- Health insurance
- Leave encashment

Schedule:

- Monday to Friday

Work Location: In person