Digital Marketing Executive/seo/smm

4 days ago


Ahmedabad, India Pracworld Hr consultancy Services Full time

As a Digital Marketing/SEO/SMM Executive, you will play a crucial role in driving our

digital marketing initiatives, optimizing search engine visibility, and managing our

social media presence.

Job Summary: As a Digital Marketing/SEO/SMM Executive at [Your Company

Name], you will have a multifaceted role encompassing digital marketing, search

engine optimization (SEO), and social media management (SMM). Your

responsibilities will include enhancing our online presence, driving organic traffic,

and engaging our target audience through various social media channels. You will

collaborate with cross-functional teams to align our digital strategies with business

objectives.

**Responsibilities**:
1. Search Engine Optimization (SEO):

- Conduct thorough keyword research to identify strategic opportunities

for improved organic rankings.
- Optimize on-page elements, including meta tags, headers, and

content, to enhance search engine visibility.
- Develop and execute off-page SEO strategies, including link building

and content promotion.
- Monitor and analyze website performance using SEO tools and provide

actionable insights.

2. Social Media Management (SMM):

- Develop and execute social media marketing strategies to promote

brand awareness and engage our target audience.
- Create, curate, and schedule compelling content for various social

media platforms.
- Monitor social media channels, respond to comments, and engage with

the online community.
- Analyze social media metrics and recommend improvements based on

data-driven insights.

3. Digital Marketing Campaigns:

- Plan and execute digital marketing campaigns across platforms,
- Create engaging ad copies, visuals, and landing pages to drive

conversions and engagement.
- Monitor campaign performance, analyze key metrics, and optimize

strategies for optimal results.

4. Analytics and Reporting:

- Utilize tools like Google Analytics, SEO software, and social media

analytics to track and measure key performance indicators.
- Prepare regular reports on website traffic, keyword rankings, social

media engagement, and campaign performance.

5. Website Optimization and User Experience:

- Collaborate with web developers to ensure technical optimization of the

website for SEO and user experience.
- Enhance website speed, navigation, and mobile responsiveness to

improve user engagement.

Qualifications:

- Bachelor's degree in Marketing, Digital Marketing, Communications, or a

related field.
- 1+ years of experience in digital marketing, SEO, and social media

management.
- Strong understanding of SEO techniques, practices, and tools.
- Proficiency in using SEO tools such as Google Analytics, Google Search

Console, and keyword research tools.
- Expertise in social media platforms and social media management tools.
- Excellent communication skills, both written and verbal.
- Analytical mindset with the ability to translate data into actionable insights.

Preferred Qualifications (not mandatory but advantageous):

- Certification in Digital Marketing, SEO, or Social Media Marketing.
- Experience with e-commerce platforms and SEO for online stores.
- Proficiency in HTML, CSS, and website development.
- Familiarity with local SEO and Google My Business optimization.

**Salary**: ₹25,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

- Ahmadabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

**Speak with the employer**
+91 7984068608



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