Data Scientist Consumer Analytics

16 hours ago

Bengaluru Karnataka, India Resource Tree Full time

Data Scientist - Consumer Analytics

Exp: 4-7yrs

Location: Bangalore/Chennai/Hyderabad/Noida

Role and Responsibilities:
Marketing & Customer Analytics:

- Provide processes to measure, manage, and analyze marketing activities.
- Offer actionable insights and recommendations to optimize marketing ROI and performance

efficiency.
- Use customer behavior data for market segmentation, predictive analytics, direct marketing,

site selection, and customer relationship management.

Data Science and Analysis:
various forms of data (structured and unstructured).
- Employ multivariate statistical techniques such as regression, classification, and

segmentation to analyze data.

Required Skills and Expertise:

- Proficiency in programming languages commonly used in data science such as SQL, Python R

and Visualization tools like Power BI, Tableau etc
- In-depth knowledge of multivariate statistical techniques, including regression, classification,

and segmentation.
- Ability to analyze and interpret complex data sets.
- Expertise in handling structured and unstructured data.
- Skilled in SQL querying with data extraction, transformation, and loading (ETL) processes.
- Understanding of marketing metrics and the ability to analyze marketing activities.
- Experience in providing insights for optimizing marketing strategies and operations.
- Ability to work effectively within a team, particularly in interdisciplinary settings.
- Experience in managing projects and delivering results within specified timelines.
- Strong analytical and problem-solving skills to address complex business and technical

challenges

**Job Types**: Full-time, Permanent

Pay: ₹590,499.05 - ₹2,532,920.82 per year

Schedule:

- Rotational shift

**Experience**:

- Data scientist Consumer Analytics: 4 years (preferred)
- Python, SQL, Tableau, Power Bi: 4 years (required)

Work Location: In person

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