Digital Marketer

5 days ago

Thiruvananthapuram Kerala, India Zigbill Software Solutions Pvt Ltd Full time

**About the Role**

We are looking for a creative, analytical, and results-driven **Digital Marketer** with at least 2**+ years of hands-on experience** in digital marketing, specifically in **Meta Ads**, **SEO**, **Video Capturing & Editing**, and **Social Media Campaigns**. This role is ideal for someone who enjoys owning the digital journey end-to-end—from strategy to execution and performance tracking.

**Key Responsibilities**

**Social Media Campaigns**
- Plan, schedule, and execute social media campaigns across Facebook, Instagram, LinkedIn, Google and YouTube.
- Develop and manage social media calendars aligned with product launches, promotions, and branding goals.
- Coordinate with designers and content creators to produce engaging social media creatives.
- Track post engagement, follower growth, and campaign effectiveness using analytics tools.

**Meta Ads (Facebook & Instagram)**
- Set up and manage Meta Ads using Meta Ads Manager.
- Perform audience segmentation and targeting based on interests, behaviors, and demographics.
- Conduct A/B testing to improve ad performance (creative, audience, placements).
- Monitor campaign KPIs (CTR, CPM, ROAS) and optimize accordingly.

**Search Engine Optimization (SEO)**
- Conduct keyword research, competitor benchmarking, and site audits.
- Optimize content, images, and website structure for on-page SEO.
- Implement off-page SEO strategies including backlink building.

**Video Production (Capturing & Editing)**
- Capture short-form videos, product walkthroughs, testimonials, and behind-the-scenes content.
- Edit videos for various platforms (Reels, Shorts, Stories) using software tools.
- Add music, captions, and effects to enhance video engagement.

**Analytics & Reporting**
- Generate weekly/monthly reports on campaign performance and KPIs.
- Analyse data to identify trends and make data-driven recommendations.
- Use tools like Google Analytics, Meta Insights, and UTM tracking to evaluate traffic and conversions.

**Tools & Platforms You'll Work With**
- **Ad Platforms**: Meta Ads Manager, Google Ads (Basic)
- **Social Media Tools**: Meta Business Suite, Buffer, Hootsuite
- **SEO Tools**: Google Search Console, SEMrush, Ubersuggest
- **Video Editing**: Adobe Premiere Pro, CapCut, Canva
- **Analytics**: Google Analytics, Meta Insights, Bit.ly

**What We’re Looking For**
- 2+ years of hands-on experience in digital marketing.
- Strong understanding of social media trends and Meta platform best practices.
- Good eye for design and video storytelling.
- Familiar with SEO fundamentals and keyword tools.
- Excellent verbal and written communication skills.
- Ability to work independently and collaborate with cross-functional teams.

Pay: From ₹240,000.00 per year

Schedule:

- Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 2 years (required)
- Google Ads: 2 years (required)
- META Ads: 2 years (required)

Work Location: In person

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