Content Writer

1 week ago


Jangpura Delhi Delhi, India Neofusion Commerce Full time

Pine Drew is a luxury D2C brand, specializing in pure leather handbags that combine high-quality craftsmanship with sophisticated style. As one of India’s leading brands in the affordable luxury market, Pine Drew is committed to delivering unmatched elegance and durability in every bag. We are seeking a talented Content Writer to join our dynamic team and help shape our brand voice, drive customer engagement, and promote our products through compelling content.

Role Overview

Key Responsibilities
- Develop creative and persuasive product descriptions for luxury handbags that highlight craftsmanship, design, and quality.
- Write compelling website copy for homepage, landing pages, and brand story, aligning with Pine Drew’s luxury positioning.
- Create high-quality blogs and articles on topics related to fashion, leather goods, and luxury lifestyle.
- Optimize all content for SEO to drive traffic and improve visibility on search engines.
- Stay updated with industry trends and incorporate relevant information into content strategy.
- Proofread and edit content to ensure high quality, accuracy, and consistency in tone of voice.
- Assist in the creation of marketing materials, brochures, and any other promotional content as needed.

**Requirements**:

- Proven experience as a content writer, preferably in fashion, luxury goods, or e-commerce.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Excellent understanding of SEO and how to integrate it into content.
- Ability to create content that reflects a luxury brand’s tone of voice.
- Creativity and ability to produce original and engaging content.
- Strong organizational skills and ability to work on multiple projects simultaneously.
- Knowledge of fashion industry trends, especially in luxury handbags, is a plus.
- Bachelor’s degree in Journalism, Communications, Marketing, or related field.

Why Join Pine Drew?
- Be part of a fast-growing luxury brand revolutionizing the handbag market.
- Opportunity to express creativity in a dynamic and supportive environment.
- Work with a passionate team focused on quality, innovation, and style.

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Ability to commute/relocate:

- Jangpura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

Work Location: In person


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