Marketing Executive

2 weeks ago


Noida, India QueueBuster Full time

The Marketing Executive will perform a wide range of duties in support of go-to-market plans for our products and solutions, including managing the execution and measurement of organic and paid marketing campaigns, developing the content strategy, working with partners on joint marketing efforts, managing the online footprint for all marketing activities, as well as interacting with, and reporting from, QB’s internal CRM and campaign management systems. The ability to manage several marketing functions simultaneously, in a fast-paced environment, is critical.

**Primary Responsibilities**
- Build an integrated SEO, SEM and ASO strategy across all relevant online assets including web footprint, app store / play store pages, paid campaigns, social media pages and Press & PR activities
- Plan, implement, and track the success of marketing campaigns and ensure leads are transitioned into customers
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Manage assigned projects and coordinate activities with other Queuebuster staff, partners, clients and external vendors in support of marketing projects and campaigns
- Implement link building strategies and manage backlinks to build domain authority
- Follow SEO, SEM & ASO trends and stay up-to-date with new tools and practices

**Educational and Experience Requirements**
- Build an integrated SEO, SEM and ASO strategy across all relevant online assets including web footprint, app store / play store pages, paid campaigns, social media pages and Press & PR activities
- Plan, implement, and track the success of marketing campaigns and ensure leads are transitioned into customers
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Manage assigned projects and coordinate activities with other QB staff, partners, clients and external vendors in support of marketing projects and campaigns
- Implement link building strategies and manage backlinks to build domain authority
- Follow SEO, SEM & ASO trends and stay up-to-date with new tools and practices


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