SEO Executive

5 days ago

Pune Maharashtra, India Propacity PropTech Pvt Ltd Full time

**Overview**

Propacity is seeking a detail-oriented and motivated SEO Assistant to join our digital marketing team. In this role, you will support the implementation and management of our SEO strategies to enhance our online presence and drive organic traffic to our website. Your analytical skills and enthusiasm for digital marketing will contribute to the overall success of our SEO initiatives.

**Key Responsibilities**
- **Keyword Research**: Conduct keyword research to identify relevant terms and phrases that align with our target audience and business goals.
- **Content Optimization**: Assist in optimizing website content, meta tags, and images for search engines to improve visibility and ranking.
- **On-Page SEO**: Support the team in implementing on-page SEO best practices across the website, including URL structure, internal linking, and mobile responsiveness.
- **SEO Audits**: Participate in regular SEO audits to identify areas for improvement and report on performance metrics.
- **Competitor Analysis**: Analyze competitor websites to understand their SEO strategies and identify opportunities for improvement.
- **Link Building**: Help develop and execute link-building strategies to enhance domain authority and search engine rankings.
- **Reporting**: Assist in tracking and reporting key SEO metrics, providing insights and recommendations based on data analysis.

**Qualifications**:
**Education**: Bachelor’s degree in Marketing, Communications, or a related field preferred, or relevant coursework.

**Experience**: Familiarity with SEO principles and tools (e.g., Google Analytics, SEMrush, Moz) is a plus, but not required.

**Skills**:
Strong analytical skills with attention to detail.

Excellent written and verbal communication skills.

Basic knowledge of HTML/CSS is a plus.

Ability to work independently and as part of a team.

**Knowledge**: Understanding of search engine algorithms, ranking factors, and current SEO trends.

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