Digital Marketing Executive

**Company Description**

Founded in 2009, Silver Fern Education Consultants is a premier education consulting firm in India, providing international academic counseling and admission services. We offer consulting solutions to students aspiring to study in leading countries such as the USA, UK, Canada, and more. As authorized representatives of over 480+ institutes globally, our goal is to provide comprehensive mentoring to help students reach their chosen institutions. With branches across India and in Canada, we have successfully assisted over 26,500+ students in fulfilling their academic aspirations and obtaining scholarships.

**Role Description**

This is a full-time, on-site role located in Chandigarh for a Sr. Digital Marketing Executive. The Sr. Digital Marketing Executive will be responsible for managing and executing social media marketing campaigns, analyzing web analytics, and implementing online marketing strategies. The individual will work closely with various teams to design and develop digital marketing initiatives that align with the company's goals.
- Manage and optimize all ongoing paid digital ad campaigns, including Google Ads, Meta (Facebook and Instagram) Ads, and YouTube promotions.
- Handle social media platforms end-to-end including daily content scheduling, community engagement, and analytics reporting.
- Create, monitor, and report performance metrics for all digital platforms, identifying opportunities for improvement.
- Coordinate with the creative team for the design and execution of high-performing social media and ad creatives.
- Conduct keyword research and SEO audits to optimize website content for higher visibility and improved search rankings.
- Maintain and regularly update the company website, ensuring content accuracy, functionality, and alignment with campaigns.
- Work closely with the web development team to execute landing page optimizations and performance enhancements.
- Manage lead generation campaigns through paid media channels and analyze cost-per-lead performance.
- Set up and manage remarketing and conversion tracking tools including Facebook Pixel, Google Analytics, and Google Tag Manager.
- Monitor trends in digital marketing tools, channels, and strategies and implement them appropriately.
- Collaborate with internal teams to align digital strategy with ongoing marketing campaigns and events.
- Run competitor analysis and share monthly performance insights against market benchmarks.
- Create performance dashboards and detailed monthly reporting for all digital assets and ad campaigns.
- Ensure alignment of messaging and visuals with brand tone and communication guidelines.
- Identify potential new digital marketing platforms or strategies and make data-backed recommendations.
- Stay updated with the latest algorithm updates across Google and Meta platforms.
- Respond to online reviews, queries, or feedback on digital platforms in collaboration with the student services team.
- Ensure digital marketing strategies align with company goals and contribute to lead and conversion targets.

**Qualifications**
- Social Media Marketing and Online Marketing skills
- Digital Marketing and Web Analytics skills
- Strong Communication skills
- Experience with digital marketing tools and platforms
- Ability to work effectively in a team-oriented environment
- Have experience in Lead genteration part
- Experience in the education industry

Regards,
Dhritika jindal

Pay: ₹15,000.00 - ₹50,000.00 per month

**Location**:

- Chandigarh, Chandigarh (required)

Work Location: In person