Digital Marketing Executive

4 days ago

Coimbatore, India NXWEB Full time

Responsibilities
- Assist the team in the execution of the overall digital marketing strategy
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
- Manage SEO campaigns
- Set up conversion and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
- Works closely with the marketing strategist and the internal marketing team and/or digital agencies
- Submit reports in a timely manner

**Qualifications**:

- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Creative thinker and data-driven
- Proven track record of project management and strong attention to detail
- In-depth knowledge of CRM software and content management systems
- Excellent communication skills, both verbal and written
- Organised and self-sufficient

**Salary**: From ₹15,000.00 per month

**Benefits**:

- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

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