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Campaign Executive

2 weeks ago

Chennai Tamil Nadu, India GUVI Full time

Key Responsibilities:
other relevant channels.
- Collaborate with content, design, and product teams to create compelling and

personalised communication assets.
- Segment audiences effectively based on behaviour, interest, and lifecycle stage.
- Monitor performance metrics (open rate, CTR, conversion rate, etc.) and optimise

campaigns for better results.
- Maintain and update CRM data to ensure accurate targeting and tracking.
- Create detailed campaign reports and provide actionable insights.
- Stay updated on best practices, compliance regulations (GDPR, CAN-SPAM), and

trends in marketing automation.

**Requirements**:

- Solid understanding of lead scoring, customer journey mapping, and lifecycle

marketing.
- Strong analytical skills and experience with tools like Google Analytics, Excel, or Looker

Studio.
- Excellent written and verbal communication skills.
- Ability to multitask and manage multiple projects in a fast-paced environment.

Preferred:

- Experience in edtech, SaaS, or consumer tech industries.
- Familiarity with WhatsApp Business API, SMS gateways, and push notification tools.
- Prior experience in setting up nurture journeys for webinar leads, trial users, or cart

abandoners.

Schedule:

- Day shift
- Weekend availability

Ability to commute/relocate:

- Chennai, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (required)

Application Question(s):

- What is your current CTC?
- What is your expected CTC?

**Experience**:
Willingness to travel:

- 75% (required)

Work Location: In person