Digital Marketing Executive

2 days ago

Gandhipuram Coimbatore Tamil Nadu, India Siva Guru Abrasives Full time

We are looking for a dynamic Digital Marketing executive Siva Guru Abrasives

Key Responsibility Areas:

- Plan and outline cross-channel digital marketing and remarketing campaigns, aligned to expected performance and returns
- Work with internal and external creative teams to design sharp and effective communication for digital campaigns
- Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific
- Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs
- Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.

Team Management: Individual contributor role.

KPIs (Measurable parameters of the role:

- Efficiency metrics like click-thru rates, conversion rates and cost per query
- Consistently work towards improving digital marketing ROIs

Requirements:

- Experience in running performance digital marketing campaigns like SEM, and facebook marketing
- Should have the thorough understanding of adwords, google analytics, facebook marketing dashboards
- Exposure to running remarketing campaigns on google, facebook or any other specialized tools like sociomandit, creation is a plus
- Should have strong analytical and data skills.
- Excellent written and verbal communication skills.
- Good interpersonal skills and a good team player

Competencies required to do this job well:

- Collaboration & Team Work
- People Leadership
- Focus on Results
- Customer Focus
- Execution Excellence
- Effective Communication
- Entrepreneurial Orientation
- Innovation and Openness to Learning

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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