
Digital Marketing Executive
2 weeks ago
**Key Responsibilities**: On-Page SEO:
- Perform keyword research and mapping.
- Optimize meta tags (title, descriptions), header tags (H1, H2), and image alt text.
- Ensure proper internal linking and URL structure.
- Improve page speed and mobile responsiveness.
- Perform content audits and suggest improvements.
- Use tools like Google Search Console and Screaming Frog for site analysis.
Off-Page SEO:
- Build high-quality backlinks through guest posting, outreach, and other white-hat techniques.
- Develop and implement link-building strategies.
- Manage online directory submissions, classifieds, forums, and social bookmarking.
- Monitor backlinks and remove toxic links.
- Engage in blogger outreach and influencer collaboration.
**Required Skills & Tools**:
- Strong understanding of SEO best practices (Google algorithm updates, SERP trends).
- Experience with tools like:
- Google Analytics & Google Search Console
- Ahrefs / SEMrush / Moz
- Screaming Frog, Ubersuggest, etc.
- Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress).
- Good communication and content writing/editing skills.
**Preferred Qualifications**:
- Bachelor’s degree in Marketing, IT, or a related field.
- SEO certification (Google, HubSpot, etc.) is a plus.
- Understanding of other digital channels (Social Media, PPC, etc.) is an advantage.
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹40,000.00 per month
**Benefits**:
- Paid sick time
- Paid time off
Schedule:
- Day shift
- Evening shift
- Monday to Friday
- Night shift
- Rotational shift
Work Location: In person
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