Digital Marketing Executive/seo

4 days ago

Alkapuri Vadodara Gujarat, India Svaapta IT Ally Solutions Pvt Ltd. Full time

**Job Summary**

**Key Responsibilities**
- Manage and maintain the company’s **social media presence** across platforms, ensuring engaging and consistent content.
- Measure and analyze the performance of all digital campaigns, preparing **weekly and monthly reports** on key metrics and ROI.
- Identify **trends, insights, and opportunities** to optimize digital spend and performance.
- Conduct **A/B testing**, analyze conversion rates, and improve user engagement.
- Collaborate with design and development teams to create **optimized landing pages** and enhance the **user experience**.
- Evaluate emerging tools and technologies, providing recommendations for adoption and implementation.
- Monitor and improve the **monthly conversion rate**, ensuring continuous growth.
- Prepare **monthly reports** comparing project time investment versus returns for management review.
- Develop and manage **online branding and publicity campaigns** for brand promotion.
- Ensure all social media accounts are active, informative, and aligned with brand strategy.
- Generate detailed reports on **web traffic, conversions, and ROI**.
- Oversee the **company website**, ensuring it follows SEO best practices and remains updated with relevant content.
- Perform additional marketing-related tasks as assigned by management.

**Required Skills & Qualifications**
- Bachelor’s degree in **Marketing, Business Administration**, or a related field.
- Proven **hands-on experience** in digital marketing.
- Strong communication skills and familiarity with IT or tech-related marketing.
- Creative thinker with a deep understanding of **target audience engagement and digital storytelling**.
- Experience optimizing **landing pages** and **user conversion funnels**.
- Proficiency in **website analytics tools** such as **Google Analytics, NetInsight, Omniture, or WebTrends**.
- Strong **analytical, reporting, and time management** skills.
- Up-to-date with the latest **digital marketing trends, algorithms, and best practices**.
- Keen awareness of **internet trends** and digital consumer behavior.

Pay: ₹18,000.00 - ₹40,000.00 per month

**Benefits**:

- Flexible schedule
- Provident Fund

Work Location: In person

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